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Mary E. Shoemaker MBA, PhD

Associate Professor

  • PhD Marketing 1994

    Drexel University (PA)

  • MBA Marketing and Finance 1984

    Temple University (PA)

  • BS Administrative Science 1977

    Villanova University (PA)

  • MKT 403 Professional Personal Selling

  • MKT 405 Sales Management

  • MKT 409 Customer Relationship Management

customer relationship management, sales management, social media, supply chain management, sales processes

Selected Awards

  • William J. Zahka Distinguished Undergraduate Teaching Award, 20042005, 20082009

Selected Publications

  • Crowne (Brannen), K., Goeke, R., & Shoemaker, M. (2015). Enhancing international assignees’ performance with online social networks. Journal of Global Mobility, 3(4), 397-417.

  • Pelham, A. & Shoemaker, E. (2013). Do salesperson’s perceptions of the firm’s level of market orientation influence sales behavior and performance attributions?. Journal of Managerial Issues, XXV (4), Winter, 381-400.

  • Shoemaker, M. (2012). An exploration of the value of online social networks for salespeople. International Journal of Customer Relationship Marketing and Management, 3 (2), April-June, 1-9.