Digital Media Informatics


 

Widener's Digital Media Informatics major will prepare you for work in the vibrant and digital media environment - a frontier that is very different from the media landscape of just a few years ago. Digital Media Informatics focuses on three forces that shape our media world:

  • Media Consumers - all of us who enjoy the movies, television, social media, and radio
  • Media Industry - news, sports, and entertainment
  • Computer Systems - the technical infrastructure that makes the media work


Before iPhones, Android tablets, and laptops became a part of our everyday lives, the mass media were essentially delivered to large segments of the media audience with little feedback. Today, we each have much more control of the media we consume and we're intricately involved in creating media ourselves. Whether it's simply posting a personal update on Twitter or creating a mashup video on YouTube, we are now personally involved in using computer technologies to create much of the media we consume.

Digital Media Informatics also looks at how media companies and organizations use technology to better understand their audiences and create content that most appeals to those media consumers. Advertisers work with the media to segment audiences to achieve their business goals, such as earning greater profits and brand awareness.

Studying Digital Media Informatics at Widener is your opportunity to be at the forefront of today's changing media environment - a field that is continuing to evolve and expand in exciting directions such as digital storytelling, AI (artificial intelligence) and a wide variety of apps and web-based programs.

Career Opportunities

Graduates of Widener's Digital Media Informatics major will be in high demand as they are in a unique position to understand the intricacies of technology as it relates to the ever-evolving world of media and digital communication. Employment in the area of Digital Media Informatics will only continue to grow as employers seek technically adept graduates who can organize information into creative ways to share data with key stakeholders. Career opportunities in this field include:

  • Advertising & Digital Communication
  • Animation & Design
  • Communication and digital strategy specialist
  • Digital Developer
  • Digital Marketing Specialist
  • Digital Strategist
  • E-Commerce Online Marketing
  • Graphic Design
  • Healthcare data-management careers
  • Pharmaceutical Advertising & Marketing
  • Healthcare Advertising & Marketing
  • Interaction Designer
  • Interface Analyst
  • Marketing Programming Manager
  • Media Communication and Mobile Solutions
  • Media Monitoring and Social Media Analyst
  • Media Technician
  • Media Technology Producer
  • Mobile App Developer
  • Public Relations Manager
  • Sales Intelligence
  • Social Media Specialist
  • Web Support Associate
  • Web Coordinator

The Program

Widener's Digital Media Informatics program in the College of Arts and Sciences provides both broad and targeted perspectives in the field of informatics allowing you to learn cutting-edge skills desirable to employers in the competitive marketplace.

In the Digital Media Informatics major you will complete a core of classes such as Media and Society, Introduction to Informatics, and Introduction to Programming. You also will have the opportunity to choose classes from these four specialized concentrations:

  • Audio-Visual
  • Graphics and Web Development
  • Gaming and Artificial Intelligence
  • Information Gathering and Dissemination (including social media)

 

Faculty

The program brings together a variety of experienced Widener faculty members from disciplines in communication studies, computer science, and business. They include:

  • Yvonne Antonucci, PhD, Associate Professor in the School of Business Administration
  • Angie Corbo, PhD, Assistant Professor of Communication Studies
  • Dwight DeWerth-Pallmeyer, PhD, Associate Professor of Communication Studies
  • Adam Fischbach, PhD, Associate Professor and Chair of Computer Science
  • Amy Franzini, PhD, Associate Professor and Chair and Director of Communication Studies
  • Yana Kortsarts, PhD, Associate Professor of Computer Science & Chair of Digital Media Informatics
  • Jeffrey Rufinus, PhD, Associate Professor of Computer Science
  • Tim Scepansky, MA, Senior Lecturer of Communication Studies
  • Suk-Chung Yoon, PhD, Professor of Computer Science