College of Arts & Sciences
- Social Sciences Division
- Kapelski Learning Center, Room 226
- tel: 610-499-4365
- fax: 610-499-4603
Amy Franzini, PhD
- Chair & Director, Communication Studies
- Freedom Hall, Room 220
- tel: 610-499-4637
Concentrations, Communication Studies
As students progress through our Communication Studies program, they experience a variety of learning opportunities and are mentored by our dedicated faculty to discover their personal areas of interest. This helps them select an area of concentration.
Combined with small class sizes, these concentrations allow students to master the specific skills they need to succeed in their desired career objective after graduation.
A 12-credit concentration is required for completion of the communication studies program at Widener.
Advertising & Public Relations
Learn the basics of integrated marketing communications (IMC), from targeting audiences to understanding the strengths and weaknesses of clients and the competition. Introductory courses in public relations and advertising are complemented by an IMC writing workshop and IMC campaigns class, in addition to social media, organizational communication, and event planning classes. Students are also encouraged to take advantage of the many leadership opportunities in Widener’s PRSSA chapter.
Gain practical experience in front of the camera, on the microphone, and behind-the-scenes in our state-of-the art television studio and production suites. Students learn how to write and produce broadcast news from our adjunct instructor, NBC10’s Tim Furlong. Students with an interest in radio can practice their craft using ProTools in our state-of-the-art production suite. Broadcasting students are encouraged to complement their coursework by working with the campus television studio, Widener TV, or Widener’s streaming radio station, Widecast.
Study the principles of design and their application to tell stories using visual communication. Typography, space, color, and balance are all explored in print and digital media. Courses in digital photography, web design, and layout & design provide a foundation of visual storytelling. Advanced classes in digital imaging and interactive video provide students even more design opportunities. Students are encouraged to put their skills to work on The Blue & Gold, the student multimedia news site.
Students learn cinematography, storytelling, and editing and create pieces using industry-standard equipment. Students find their storytelling voices in screenwriting and directing classes. They have opportunities to take their filmmaking skills to a higher level through editing class and learn sound and color correction and more in classes like Visual Effects for Film and Television. Check out film studies’ alumnus Danny Corey’s ’07 YouTube Channel.
Write, edit, and disseminate different kinds of stories through various multimedia platforms. Learn the basics of journalism, as well as how to write for broadcast platforms. Specialized journalism writing classes in feature writing prepare students to write across media platforms, from magazines to websites, blogs to newspapers. Students are strongly encouraged to take additional classes in editing and to put their skills to use with The Blue & Gold, Widener’s student media site.