College of Arts & Sciences
- Social Sciences Division
- Kapelski Learning Center, Room 226
- tel: 610-499-4365
- fax: 610-499-4603
Amy Franzini, PhD
- Chair & Director, Communication Studies
- Freedom Hall, Room 220
- tel: 610-499-4637
Curriculum, Communication Studies
The communication studies curriculum is designed to enable students to explore the impact of mass-mediated communication in society, within media organizations, and within the public sphere.
In completing a program of study, each student selects a concentration (advertising and public relations, broadcasting, film studies, graphic design, or leadership communication) designed to complement his or her career objectives.
View a selection of courses students may take as a communication studies major.
COMS 180 Public Speaking & Presentation
The course provides students with the skills needed to deliver compelling speeches and presentations. Students will learn to communicate information powerfully for both small groups and large audiences. Students present various types of speeches, such as informative, demonstration, and persuasive speeches.
COMS 201 Social Media Informatics
The prevalence of social media in our culture creates an expectation that people communicate through technological platforms more often than traditional interpersonal means. Business and industry professionals market to specific audiences through evolving social media channels. Students actively follow case studies of current social media strategies, compare this activity to national trends, and report their findings to the class. In addition, students understand the value of building social capital, comprehend the newest technological applications, and evaluate social media campaigns.
COMS 217 Broadcast News Writing
This course surveys the basic tools and skills used in writing broadcast news. In addition to a theoretical overview, the course is also a skills class aimed at teaching news writing for broadcast operations. Students are expected to learn competent reporting and writing techniques.
COMS 264 Layout and Design
This course introduces basic graphic design principles and how the computer can be used as a conceptual image-producing tool. Students gain practical computer design experience using leading industry standard hardware and software. The study of design concepts are introduced and applied to communications problems and issues.
COMS 265 Radio and Audio Production
This course introduces students to studio recording and digital audio editing. Students work on voicing and production techniques for radio, using microphones and writing copy. Students produce public service announcements, radio promos, sound effects, newscasts, and more. Students also host their own radio show on the student station during the course term.
COMS 277 Integrated Marketing Communications Writing
This course covers advanced writing instruction and analysis of all types of public relations and advertising writing. Students emerge with a thorough understanding of persuasive writing and media relations, as well as a completed portfolio. Writing styles studied include news releases, backgrounders, fact sheets, television and radio advertisements, PSAs, and pitch letters. Special emphasis is placed on grammar, punctuation, editing, and rewriting.
COMS 360 Advanced Video
This course is an intensive studio and field workshop with an emphasis on the preproduction, production, and postproduction process. Students plan, script, shoot, and edit independent projects. Students are encouraged to develop alternative views that both examine and challenge the conventions of commercial media. Digital nonlinear editing techniques and skills are introduced.
For more information about courses and requirements for communication studies, including the concentrations, please refer to our course catalog.