School of Business Administration
- Quick Center
- tel: 610-499-4300
- fax: 610-499-4614
Brian Larson, PhD
- Professor of Management
- Quick Center, Room 117
- tel: 610-499-1182
Employers seek out college graduates who can communicate and lead effectively, who are innovators and problem solvers, and who work well in teams to deliver results. Small business entrepreneurs need strategic vision, marketing savvy, and interpersonal skills to compete.
You’ll acquire all of these skills and more as a management major at Widener. We prepare you to become a leader in the world of business, whether you work for a large or small corporation—or even yourself.
The management major has concentrations that let you specialize in different aspects of managing a business. After taking a set of core business courses in leadership, strategy, management, finance, economics, information systems, and accounting, you may choose to specialize in one of these concentrations.
Human Resources Management
In this concentration, you will learn to hire, develop, and manage talented people so they can perform well and improve your company’s bottom line. You will develop skills in workforce planning, recruitment, training, labor relations, and benefits management. If you enjoy working with people and would like to help others achieve their full potential, this concentration is for you.
This concentration will prepare you for a career in a variety of marketing fields, including sales, promotions, public relations, advertising, and marketing communications. Marketers are greatly valued because they know how to satisfy customers and help their company stand out among the competition.
The survival and success of a business depends on its ability to operate efficiently, keep costs under control, and use technology to improve productivity and results. In this concentration, you will develop skills in supply chain and process management and learn how to manage projects, technology, productivity, and change.
This concentration provides you with a range of people, process, and project skills required for most jobs in today’s competitive business environment. You will learn how a business functions, develop an entrepreneurial mindset, and understand how critical issues like sustainability and globalization affect a business’s success.
In this concentration you will learn how to manage sport-related enterprises, including professional and intercollegiate sports, health and sport facilities, and community recreation entities. You will also develop skills in the marketing of sport-related products and services. Students gain valuable experience through internships and other interactions with industry professionals.
- Human resources manager
- Marketing manager
- Sales manager
- Sales representative
- Operations manager
- General manager
The School of Business Administration is accredited by AACSB, the Association to Advance Collegiate Schools of Business. This professional accreditation places Widener among the top one-third of college business schools in the U.S. and Europe.