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  • School of Business Administration

    • Quick Center
    • tel: 610-499-4300
    • fax: 610-499-4614
  • Brian Larson, PhD



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Management

Concentrations

  • Human Resources Management

    In this concentration, you will learn to hire, develop, and manage talented people so they can perform well and improve your company’s bottom line. You will develop skills in workforce planning, recruitment, training, labor relations, and benefits management. If you enjoy working with people and would like to help others achieve their full potential, this concentration is for you.

  • Marketing

    This concentration will prepare you for a career in a variety of marketing fields, including sales, promotions, public relations, advertising, and marketing communications. Marketers are greatly valued because they know how to satisfy customers and help their company stand out among the competition.

  • Operations Management

    The survival and success of a business depends on its ability to operate efficiently, keep costs under control, and use technology to improve productivity and results. In this concentration, you will develop skills in supply chain and process management and learn how to manage projects, technology, productivity, and change.

  • General Management

    This concentration provides you with a range of people, process, and project skills required for most jobs in today’s competitive business environment. You will learn how a business functions, develop an entrepreneurial mindset, and understand how critical issues like sustainability and globalization affect a business’s success.  

  • Sport Management

    In this concentration you will learn how to manage sport-related enterprises, including professional and intercollegiate sports, health and sport facilities, and community recreation entities. You will also develop skills in the marketing of sport-related products and services. Students gain valuable experience through internships and other interactions with industry professionals.

Why Widener?

management

Real-World Experiences

Our students are encouraged to complete internships and participate in our co-op program. Through these real-world experiences, you will become skilled at applying what you’ve learned in class to solve real business problems, have a better understanding of the careers in your field, and get your foot in the door for future job opportunities since many firms use these programs as a screening process to identify and recruit talented employees.

career fair

Career Development from Day One

One of our goals is to prepare students to land desirable jobs that lead to successful careers. Our curriculum includes a 4-year career development process that begins the day you arrive at Widener. You will engage in a variety of career-related activities that are embedded in different courses. These activities guide you through the process of discovering your career options, creating a detailed career plan, building a robust portfolio of competencies to make you more marketable to employers, and executing a job search strategy that lands you a desirable job and career.

management

Learning by Doing

This major provides you with the knowledge to become a leader in your field. But you will gain much more than just knowledge. We help you develop skills that employers desire and competencies that give you an edge over other applicants through a variety of hands-on learning activities. Our students complete class projects with real businesses, participate in national case competitions that are judged by business executives, and work with our industry partners to perform a range of business activities. Such experiences add muscle to your resume, strengthen your portfolio, and make you more valuable to potential employers.

 
  • jada poller
  • ashley varallo
jada poller

Jada Poller

1996

Widener taught me the importance of developing a plan to achieve business and personal goals and the value of working in teams.

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ashley varallo

Ashley Varallo

2009

Widener School of Business really prepared me for getting a job and taught me the importance of networking and making connections.

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Potential Careers

  • Human resources manager
  • Marketing manager
  • Sales manager
  • Sales representative
  • Operations manager
  • General manager

ABET

 

The School of Business Administration is accredited by AACSB, the Association to Advance Collegiate Schools of Business. This professional accreditation places Widener among the top one-third of college business schools in the U.S. and Europe.