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  • School of Business Administration

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    • tel: 610-499-4300
    • fax: 610-499-x4614
  • Yvonne Antonucci


Business Analytics

Why Widener?


Faculty Expertise

Widener’s business analytics major expands the breadth and depth of business and technology integration by sharing School of Business Administration faculty expertise with that of computer science faculty from the College of Arts and Sciences. Students develop a business mindset and technology proficiency, a recipe for success in the job market of the future. 

career fair

Career Potential

The need is rising in just about every industry for skilled professionals who have both business and technological skills. Graduates with a degree in business analytics will acquire the knowledge to become leaders in a variety of fields, such as applications development, data and database administration, Internet and e-commerce, networking and telecommunications, and software development. Through their internship and co-op experiences, our students see firsthand the value of a business informatics degree by helping to make decisions that often control costs and streamline expenses for their employers.

Business Students

Relationship with SAP

The program is aided by the School of Business Administration’s established relationship with SAP, the world’s leading provider of business software solutions. In the highly competitive world of business, Widener graduates stand out by possessing the sought after enterprise and analytic skills that come from using SAP applications in their courses. Students can complete a SAP recognition award upon completion of their degree.

John Baldino

Expert Mentoring through Executive in Residence Program

Through the unique Executive in Residence program, students have career mentorship and networking opportunities with industry leader, John Baldino, Senior Director of IT in Consumer Technologies and Innovation at Aramark among other Executive in Residence professionals

  • alumni spotlight
  • taylor church
alumni spotlight

Sarah Wendt


I would encourage students to work as interns and be proactive. I know that having an internship on my resume and making connections throughout the summer contributed to me getting a position with DuPont. 

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taylor church

Taylor Church


There were multiple opportunities for me with this major; I was not confined to one industry, one job title, or one role in a company.

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Study Business Informatics at Widener


Business informatics appeals to students with an interest in business who enjoy working with technology, from databases to the latest social networking platform. This rapidly growing area combines business strategy and information technology and is crucial for the success of a range of industries.

Potential Careers

  • Chief information officer
  • Chief technology officer
  • Business process analyst
  • Business analytics specialist
  • Project manager
  • Customer relationship manager
  • Information systems designer
  • Database modeler
  • Data security specialist
  • Application developer
  • Enterprise systems specialist/analyst
  • Systems analyst
  • Information technology manager
  • Business liaison between IT and business

Recent Employers

  • DuPont


The School of Business Administration is accredited by AACSB, the Association to Advance Collegiate Schools of Business. This professional accreditation places Widener among the top one-third of college business schools in the U.S. and Europe.