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      Student, Swimmer and Businesswoman

      Sophomore Swimmer Runs Her Own Company

      Swim-cerely Yours

      Sophomore Julia Lombardi leads swim lessons as a part of a summer job that plays to her water skills.

      Sophomore Julia Lombardi has three years left on her business management and marketing degree, but she is already running her own company, Swim-cerely Yours, giving swimming lessons, lifeguarding and leading themed pool parties.

      Lombardi swims breaststroke and butterfly for the Widener women’s swim team. She lifeguarded and taught swimming lessons in the summers before she came to Widener, but tired of providing the services while her private-club employer kept most of the proceeds.

      She launched her swimming lessons and private lifeguarding business two years ago, networking with her mother’s friends, joining Facebook groups popular with moms in Bergen County, New Jersey where she lives, and earning word-of-mouth praise. She built a website and printed business cards.

      This summer, she has 25 clients and little free time. Her job is now also her company. Lombardi’s mother registered Swim-cerely Yours as an official limited liability company, or LLC, for her 18th birthday gift this February.
      “I was so excited,” Lombardi said. “I’m starting to think this may be a career. I’m hoping my classes at Widener will help me learn how to build on it.”

      Lombardi gives lessons in her client’s pools, or meets them at clubs where they swim. She sometimes teaches in her aunt’s nearby pool. This summer she added a new feature to her company: pool party games and activities. She will even create party themes and bring toys to add to the fun.

      For now, the business is a great summer job that helps her save for school, but she sees that it could grow. Lombardi has already felt the need for extra staff, and occasionally hires her sister – also a certified lifeguard – to assist at some of the bigger pool parties. She would need an indoor facility to make it a year-round operation.

      “I feel like I could make it something more later on,” she said.

      Lombardi’s swim coach, Katy Steimer, said Lombardi’s work ethic is strong and her attitude is positive. Steimer knew about Lombardi’s business when she started recruiting her to Widener, because she googled the prospect as part of her research. Steimer said she knows many people who give swim lessons, but Lombardi “has really found a niche” with her business.

      There’s no question Lombardi loves the water. She finaled in two events at the 2017 MAC Swimming Championships as a freshmen. She finished 15th in the 100 butterfly and 16th in the 200 breaststroke.

      “She is one of those people who always has a smile on her face and helps her teammates, and just makes it a better day,” Steimer said. “She’s that reliable person who shows up every day and gives her best, and that’s the kind of person you want on your team and working for you. What she does just works.”


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