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      Students as Consultants

      Student Project Results in Sales Boost for Area Small Business

      Presenting the plan

      Presenting the Plan

      School of Business Administration seniors present a strategie business plan for Ortho Pedal.

      Last spring, Widener students enrolled in the School of Business Administration's senior capstone course, MGT 451, worked directly with entrepreneur, Bill Moseley, on the marketing of his product, the Ortho Pedal. Since then, Moseley has cruised to record sales.

      Moseley, a passionate bicycler, created the Ortho Pedal to assist other cyclers in getting back on their bikes after facing injuries or undergoing surgery on the knees and legs. To get this product the exposure it needed, Moseley sought out the help of the Widener University Small Business Development Center and was subsequently connected to the SBA's MGT 451 students for the creation of a strategic business plan.

      A team of seven students worked closely with Moseley, providing beneficial insight as well as research towards his business. At the end of the semester, they presented this information and the final business plan to Moseley, in addition to Widener faculty, administrators and other students.

      Their efforts paid off as Moseley has since increased sales by 300 percent.

      According to Moseley, the SBDC consultants worked in tandem with the students to help him view his business in a new perspective. He specifically calls out the students' "all in" attitude for encouraging him to take Ortho Pedal, LLC to the next level and dedicate more time to this passion.

      The project proved mutually beneficial as the students received an invaluable resume-building experience. Billy Morgan, a 2016 graduate and current MBA student who worked with Moseley last spring, said, "The real-world experience I gained working with Bill Moseley gave me a solid foundation to build from; I could never gain this from a textbook."

      Business seniors are currently working with new clients in the fall MGT 451 offering, and SBA faculty and the Widener SBDC consultants are beginning to recruit additional clients for the spring MGT 451 offerings.


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