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      Social Media Ambassadors

      New Program Puts Students at the Forefront of University Social Media

      Emma Irving, English, '18

      instagram photo of students under tree

      Top Shot

      This picture of a study group on a beautiful day, taken by Ambassador J.C. Moreno, is the most liked photo on the wideneruniversity Instagram page!

      Widener's Office of University Relations launched a new program this semester that gives students the opportunity to create content for the university's social media platforms, namely Instagram. The Social Media Ambassador (SMA) program invites a select group of students to capture their perspectives on the university and post them to the official @wideneruniversity Instagram account. Unlike Facebook and Twitter, Instagram is a social media site that crafts posts around pictures. This highly visual outlet not only gives current students, faculty and staff a fun way to see new perspectives on the university, but it also gives prospective students and parents a more unfiltered look at campus life.

      The SMA program is open to all students on campus. No matter what your major, social media fluency is rapidly becoming a key skill employers in all fields are looking for. This program provides a great way to gain hands-on experience in social media as an undergraduate! Our ambassadors this semester include students majoring in everything from communication studies to biomedical engineering who are involved in activities from Greek life to the International Club. This diversity of experiences just begins to encompass all of the different ways students experience Widener on a daily basis.

      Student-driven content

      This semester, ambassadors Gabrielle Gehron, Justin Jackson, Ryan Kapczynski, Franchesca Marino, J.C. Moreno, Chase Morrison, Megh Shah and Sanchi Shah worked with the Digital Communications team to brainstorm and produce content to increase engagement on the Instagram platform, and the results were astounding. Since the launch of the program, Instagram followers have increased 62%, and the group has accumulated more than 2,300 likes!

      "It's so important to have a university social media site that reflects a student perspective on the university, especially because Widener's official Facebook and Twitter profiles are run by the Public Relations and Digital Communications teams within University Relations," said junior Emma Irving, the student coordinator for the SMAs. As ambassador Franchesca Marino, a freshman communication studies major, puts it, "I believe that since this program has begun, it has given the opportunity to students like me to express what they love about this school!" Daily life as a Widener student can only truly be captured by a Widener student.

      Get involved!

      If you are a student interested in applying to become a SMA for the spring semester, find details about the program and an application here. Applications are due by Dec. 2.

      Be sure to follow Widener's official Instagram account at wideneruniversity to keep up with the great work our SMAs are doing!


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