Annetta Fortune

Annetta Fortune, PhD

  • Associate Professor

Programs I Teach


  • PhD, Management, Strategy (2003)
    Duke University (NC) 

About Me

I am currently a professor of strategic management in the Department of Management and Healthcare Administration in the Widener University School of Business Administration. My teaching interests focus on the subjects of management and strategic management at both the undergraduate and graduate levels. 

My research interests focus on exploring the influence of firm capabilities on firm performance and survival with a particular interest in the evolutionary implications of these research findings. I earned a BS in business administration and a master's in accounting from the University of North Carolina in Chapel Hill, NC. I then worked in the corporate tax department of Ernst & Young LLP and became a CPA before earning a PhD from the Fuqua School of Business of Duke University.

Research Interests

Firm capabilities, firm performance, firm/industry evolution


  • Fortune, A., & Mitchell, W. (2012). Unpacking firm exit at the firm and industry levels: The adaptation and selection of firm capabilities. Strategic Management Journal23 (7), 794-819.
  • Fortune, A. (2013). The interaction of embedded actors and exogenous events: The emergence of proteomics. American Journal of Social Science(8), 45–59.
  • Fortune, A., & Shelton, L. (2012). R&D effort, effectiveness, and firm performance in the pharmaceutical sector. Journal of Business & Management, 18 (1), 97–115. 

Professional Affiliations & Memberships

Academy of Management (AOM), Strategic Management Society (SMS), American Institute of Certified Public Accountants (AICPA), New Jersey Society of Certified Public Accountants (NJSCPA)