Far & Widener Podcast, Episode 15: Marketing Research, AI, and the Fan Experience in Major League Sports
In this episode, Greg Potter interviews Widener professors Dr. Brian Larson and Dr. Amin Keramati and marketing student Ben Miller '25 on their research project at the Philadelphia Union. The researchers discuss collecting data on sports fan experience and how interest in the project is spreading internationally, including Barcelona and the Netherlands. They explore the benefits of using human-centric marketing, artificial intelligence, and facial recognition to improve the fan experience while increasing profits and efficiency.