Business Faculty Publishes New Book Chapter on International Business Education
Maria Pinho, assistant professor in the School of Business Administration, has co-authored a chapter in a newly published book “The Historical Evolution of International Business: A Global Perspective.”
Pinho co-authored the chapter “The Evolution of IB Teaching Content: Analysis of IB Textbooks and Syllabi,” which provides a data-driven, historical analysis of how international business has been taught across institutions and time. The peer-reviewed chapter synthesizes insights from over six decades of textbooks and academic syllabi, revealing the thematic shifts and pedagogical patterns that have shaped how generations of students and scholars have engaged with international business. Pinho’s chapter has received numerous positive reviews from respected members of the field.