School of Business Administration
School of Business Administration Professor Jeff Lolli Publishes Article on Craft Beverage Business Marketing
Professor Jeffrey Lolli recently co-authored an article, entitled 'Evaluating the Use of Sense of Place as a Business Strategy in the Marketing and Promotion of Craft Beverage Tourism,' in the Journal of Hospitality & Tourism Cases. The article highlighted the use sense of place as a business strategy in the marketing and promotion of craft beverage tourism for one New Jersey brewery through the lens of the Multidisciplinary Framework for Place-Conscious Education. The case will help educate students/future craft beverage entrepreneurs/educators on the challenges of an increasingly competitive craft beverage business environment.