My current research interests include assessing complex sport marketing service quality encounters at professional sport events. The work looks at the encounter from both the service provider's side and the event attendee's side and compares those perceptions.
Faculty Research Interests
My research focuses on consumer behavior and digital marketing, with a mix of quantitative and qualitative methods. I investigate sources that generate consumer happiness and improve consumer well-being. My works have been published in the Review of Marketing Research and presented at conferences including Academy of Marketing Science and American Academy of Advertising.