Maria Luiza Pinho, PhD
- Assistant Professor - Strategic Management
Affiliated Programs
Education
- PhD, Marketing - International Business (2023)
Georgia State University (GA) - PhD, Strategy Management (2018)
Pontifical Catholic University of Rio de Janeiro, IAG - MS, Marketing
COPPEAD. Graduate School of Business - BE, Psychology
Pontifical Catholic University of Rio de Janeiro
About Me
I am an accomplished Assistant Professor specializing in Strategic Management at the School of Business Administration. I'm also a distinguished board member of the Brazilian American Chamber of Commerce – Southeast since 2018. My commitment to education extends to my role as an esteemed Instructor at the Institute of International Business within the J. Mack Robinson School of Business at Georgia State University since 2018.
Notably, I received the GTA Teaching Award for the 2019-2020 academic year. With expertise spanning diverse domains, I previously contributed to various departments at IBMEC-RJ, Brazil, and bring insights from my tenure at the Brazilian Trade and Investment Promotion Agency as well as my fifteen-year senior executive experience in a French multinational company.
Research Interests
- Paradox
- Responsible Global Business
- Multinationals
- Senior Entrepreneurship
- Small and Business Enterprises
- International Business
- Organization Management
Media Expertise
- International business
- Multinationals
- Emerging markets
- Business-society tensions
- CSR, Sustainability
- Agility
- Bibliometrics
- Creative industries
Publications
- de Aguillar Pinho, C.R., Carvalho de Aguillar Pinho, M.L. (2025). The Evolution of IB Teaching Content: Analyses of IB Textbooks and Syllabi. In: Nachum, L., Yaprak, A. (eds) The Historical Evolution of International Business. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-86133-8_6
- Pinho, C.R.A., Pinho, M. L.C.A., Deligonul, S. Z., & Cavusgil, S. T. (2022). The Agility Construct in the Literature: Conceptualization and Bibliometric Assessment. Journal of Business Research, 153, 517-532. https://doi.org/10.1016/j.jbusres.2022.08.011
- Pinho, M.L.C.A.; Rocha, A.; Pinho, C.R.A (2022). International Licensing by Emerging Market SMEs in the Audiovisual Industry. Creative Industries Journal, 1-22.
- Pinho, M. L.C.A., & Pinho, C. R. A. (2019). Lottie Dottie Chicken Goes International: How the Brazilian Creative Industry Expands Internationally via Licensing. Rutgers Business Review, 4(1), 10-30
- Pinho, M.L.C.A.; Rocha, A.; Giovanninni, C.; Pinho, C.R.A. (2017) "Monica and Friends": The Challenge to Internationalize. Emerging Markets Case Studies Collection. v. 7(2), 1-26.
Professional Affiliations & Memberships
- Academy of Management
- Academy of International Business
Awards
- Poster Award (2023) - Center for International Business Education and Research - Georgia State Universi
- Graduate Teaching Excellence Award (2021) - J. Mack Robinson College of Business - Georgia State Univer
- Emerald Poster Session Award (2019) - Center for International Business Education and Research - Georgi
- Teaching case award (2014) - IX ESPM Conference/Symposium 2014, Sao Paulo
News
Noteworthy
Business Faculty Publishes New Book Chapter on International Business Education
Maria Luiza Pinho, assistant professor in the School of Business Administration, has co-authored a chapter in a newly published book “The Historical Evolution of International Business: A Global Perspective.”
Pinho co-authored the chapter “The Evolution of IB Teaching Content: Analysis of IB Textbooks and Syllabi,” which provides a data-driven, historical analysis of how international business has been taught across institutions and time. The peer-reviewed chapter synthesizes insights from over six decades of textbooks and academic syllabi, revealing the thematic shifts and pedagogical patterns that have shaped how generations of students and scholars have engaged with international business. Pinho’s chapter has received numerous positive reviews from respected members of the field.Business Faculty Presents at Two AIB Conferences
Maria Pinho, assistant professor of strategic management, will present at both the US Northeast and US Southeast Chapter Conferences of the Academy of International Business (AIB).
Pinho and co-presenters will share their works “Agility & Resilience in Emerging Market Multinationals: Integrating two faces of the Same Coin,” and “The Role of Multinational Enterprises in Addressing Societal Tensions: A Review of Business-Society Frameworks.”
For more than 60 years, AIB has been a leader in bringing international business scholars and professionals together to share ideas.
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