Marketing Major: Bachelor’s Degree in Business (BSBA)
Program Overview
Take the inside track to a career in a variety of marketing fields – from sales and promotions to marketing analytics, public relations, and advertising.
All organizations need strong marketers who know how to satisfy customers and stand out in competitive markets. Our professors will teach you to analyze customer trends, perform market research, build a brand on social media, and more. Then, they'll connect you with our network of successful alumni and help you jump into co-ops or internships with one of our many industry partners. By the time you graduate, you’ll be a solutions-oriented business professional – ready to help any organization reach its goals.
The marketing major ensures that all graduates are well prepared for successful careers in sales, promotions, public relations, advertising, marketing analytics, and marketing communications. When you graduate, you won't be just starting your career—you'll be continuing the work you've been doing all along.
As consumers move online, digital marketing plays a vital role in shaping the future of business. In this concentration, you'll learn the strategies, technologies, and skills in digital marketing that are fundamental to today's ever-changing marketplace.
View Loading... for the digital marketing concentration.
Whether you are promoting yourself and your ideas or products and services to a consumer or business, professional selling is a critical skill set. In this concentration, you’ll learn the strategy, skills, and technology to succeed in this high-demand field.
View Loading... for the professional selling concentration.
Our marketing program provides you with grounding in business. So, in addition to marketing, you'll learn about accounting, finance, management, and all other aspects of business.
But, as a marketing major, you'll also be encouraged to take communication studies courses because writing active listening, and presenting are a foundation to any marketing degree. This will open your career options and ensure you're a well-rounded professional.
Prepare for rapid career growth by completing two degrees in five years. When you graduate, you’ll receive a bachelor’s degree in marketing and a master’s degree in one of several graduate programs in the School of Business Administration.
In addition to being offered as a major, students interested in marketing can also pursue a minor. A minor in marketing will expose any student to a dynamic and diverse business field that impacts our daily lives. This minor will give students the professional skills required in any marketing field and gives a chance for students to pursue more opportunities.
You may also choose from our expansive list of additional minors and certificates for undergraduate students to find unique combinations for your personal academic goals and unique career path.
The business honors program is an exciting opportunity for academically talented students to enrich their business education with advanced honors courses, an honors seminar, collaboration with faculty on research, civic engagement, and professional and leadership development opportunities.
Students can complete their program of study in 4 years graduating with a certificate of honors in business.
Marketing is dynamic, fun, and exciting. It connects customers to the best products and challenges brands to innovate and deeply relate with their markets.
Real-World Experience
Take advantage of internships or co-ops in marketing. You'll apply what you've learned in class to solve real business problems and get your foot in the door for future job opportunities.
In partnership with the Office of Career Design and Development, explore the opportunity to complete 12 months of full-time, paid co-op work and still complete your degree in four years.
Or, you can go for an internship at a company that suits your interests. In these positions, you will develop your business and technology skills, while also learning firsthand what marketing and all of its various facets involves in practice.
Join the Zeta Eta chapter of Pi Sigma Epsilon, the national and professional student organization for sales, marketing, and management.
You'll connect with industry insiders at networking events on and off campus and participate in national competitions. You'll master the art of networking and public speaking at national conventions, career fairs, social events, and awards programs.
As part of the group, students have traveled to Atlanta and San Diego for national events and some received as many as three job offers from just one trip.
Faculty Connections and Mentorship
Our professors connect you with professional insights and pipelines to success. Marketing is ever-evolving and our faculty have their fingers on the pulse of best practices and emerging trends to help you succeed. They'll challenge you in sales role-playing scenarios, lead you in research, and help you launch social media campaigns.
Launch Your Career
From day one, we'll prepare you for a fast start and long-term career success. Career development is woven through our marketing curriculum in a variety of activities, including networking, team building, and sales role playing.
These experiences will guide you as you create a detailed career plan, build a robust portfolio, and execute a job search strategy.
Marketing majors have the opportunity to join various clubs and organizations across campus and beyond to expand their network, including the Money Club, Pi Sigma Epsilon (PSE), and many more.
Live and learn with your classmates in the Business (Developing Entrepreneurs) LLC, while exploring the real-life experiences of entrepreneurs and spending time with business faculty who are dedicated to your success.
"I love taking students to national sales and marketing competitions where they learn to network and truly sell themselves to potential employers. These experiences are the foundation of not only a Widener degree but a successful career in any profession."
"I love connecting Widener students with the many strong leaders in Philadelphia's exciting sports market. Students benefit tremendously from both the networking opportunities and the insider knowledge that comes from these connections."
"I am always looking for ways to engage and empower students through my teaching. I want them to be prepared to compete in the fast-paced, exciting world of digital marketing, social media, and marketing analytics."
Fueled by students with a passion for helping entrepreneurs thrive, Widener’s Small Business Development Center helped open Everest Urgent Care in Chester, part of the $42 million Silvercare Campus Project coming to the city.
Each year, Widener marketing students participate in collegiate sales challenges where they network with alumni and employers, and often secure job offers.
In the face of COVID-19, students across disciplines continued faculty-guided research and hands-on projects to present their work virtually in the two-decade-old tradition of Student Projects Day.
Students like you have graduated from our business school and accepted positions with top companies. By making connections and gaining real-world experience, you’ll put yourself in a position to join them.
To visit Widener is, more often than not, to fall in love with the place. To fit your timeline and schedule, we offer a variety of ways to get to know us.
When comparing costs, we encourage you to look beyond sticker price. Because Widener is a private institution, we’re able to offer financial assistance that brings our exceptional education within reach.
Our financial aid team takes the guessing game out of applying for financial aid. To determine your financial aid package, including scholarships and grants, apply and complete the financial aid process. You might be surprised at how much we can offer in assistance.
Next steps to apply
Applying online has never been easier—and it’s free! We also accept the Common Application. Take the next step toward joining the Widener Pride.
