Communication Studies Minor
Advantages
Study communication theory, visual literacy, and digital media informatics courses that will empower you to create engaging, targeted ad campaigns.
Outcome
Advertising Manager
Undergraduate Major
Marketing Major: Bachelor’s Degree in Business (BSBA)
As a marketing major, you'll discover how to engage diverse consumers and help companies small and large stand out from the competition.
At a Glance
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Offered as
Major
4+1 Bachelor's + Master's
College/School
Campus Location
- Chester, PA (Main Campus)
Explore the Marketing Major
A bachelor's in marketing from Widener will develop the creativity, communication skills, and business acumen you need to understand consumer behavior, connect customers to the best products, and challenge brands to innovate.
Learn the foundations by analyzing customer trends, performing market research, building a brand, and launching campaigns. You'll also be able to specialize your degree with a concentration:
- Digital Marketing Concentration
- Professional Selling Concentration
Our network of supportive professors, successful alumni, and industry partners will build your connections within the business world and your confidence in yourself. Whether you want to work in marketing analytics, public relations, advertising, or beyond, you'll graduate with adaptable skills and invaluable experience.
The School of Business Administration is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This professional accreditation places Widener among the top one-third of college business schools in the U.S. and Europe.
Marketing Major Specializations
The marketing major ensures that all graduates are well prepared for successful careers in sales, promotions, public relations, advertising, marketing analytics, and marketing communications. When you graduate, you won't be just starting your career—you'll be continuing the work you've been doing all along.
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As consumers move online, digital marketing plays a vital role in shaping the future of business. In this concentration, you'll learn the strategies, technologies, and skills in digital marketing that are fundamental to today's ever-changing marketplace.
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Whether you are promoting yourself and your ideas or products and services to a consumer or business, professional selling is a critical skill set. In this concentration, you’ll learn the strategy, skills, and technology to succeed in this high-demand field.
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Program Options
Earning an accelerated master's degree will enhance your job opportunities and prepare you for rapid career growth—all while saving you time and money.
Fast Track to a Business MBA or MS Degree
As a major within the School of Business Administration, you have the unique opportunity to complete bachelor's and master's degree Loading... in five years. In addition to your business major of choice, you can choose to pursue a master's in business administration (MBA), business innovation (MS), or taxation and financial planning (MS).
Earn an Accelerated Master's in Another Field of Study
Widener also makes it possible to complete a 4+1 degree in a different field of study through our Accelerated Advantage 4+1 program.
Our acclaimed co-op program and emphasis on internships will transform your powerful Widener education into action, helping you gain the experiences, connections, and career-building moments that will benefit you for a lifetime.
Tap into powerful networks of faculty mentors and Career Design & Development professionals to secure real-world work experience that matches your career goals.
The best part? You can get paid and still graduate on time.
The business honors program is an exciting opportunity for academically talented students to enrich their business education with advanced honors courses, an honors seminar, collaboration with faculty on research, civic engagement, and professional and leadership development opportunities.
Students can complete their program of study in 4 years graduating with a certificate of honors in business.
Eligibility
Students are admitted to the School of Business Administration Honors Program as entering freshmen, based on high school GPA and academic credentials. If numbers permit, then additional students may be admitted at the end of freshman year (based on GPA).
Requirements
- Take 5 business honors courses during the first 6 semesters. A co-op can substitute for one of the business honors courses.
- Maintain a minimum 3.25 GPA.
- Complete two of the following enrichment experiences: honors international trip, graduate course, research with a faculty member, passing a professional exam, or working in the Small Business Development Center.
Benefits
- Eligibility to take honors sections of required business courses, which typically cover the material in greater breadth and depth, and often with a focus on experiential learning.
- Opportunity to participate in an honors international trip.
- Special distinction at commencement wearing the honors cord. In addition, a certificate of honors awarded at commencement and on official transcript.
Our marketing program provides you with grounding in business. So, in addition to marketing, you'll learn about accounting, finance, management, and all other aspects of business.
But, as a marketing major, you'll also be encouraged to take communication studies courses because writing active listening, and presenting are a foundation to any marketing degree. This will open your career options and ensure you're a well-rounded professional.
Pair Your Marketing Major with a Minor or Certificate
Career Outlook & Outcomes for Marketing Majors
Why Study Marketing At Widener?
Engage & Strengthen Your Business Network
Professional organizations like Pi Sigma Epsilon connect you with industry insiders in sales, marketing, and management, at networking events. At national conventions and competitions, you'll practice your pitches and master the art of public speaking.
On campus, you can join other clubs and organizations to expand your network with your peers, Widener business alums, and faculty. You can even live with fellow classmates in our Business (Developing Entrepreneurs) Living Learning Community (LLC). This unique experience enables you to form even closer relationships with business majors outside of the classroom while you explore the real-life experiences of entrepreneurs.
Experience Mentorship & Support From Day One
We want to get to know you and see you succeed. Professors will pay attention to how you learn and what you want to accomplish. Your Personal Student Success Team—faculty and peer mentors and liaisons for campus resources—will make sure your first year runs smoothly.
Without skipping a beat, you’ll have what you need to make Widener your second home. And you’ll know how to invest in the greater community, from professional opportunities in Philadelphia to volunteer experiences in your new backyard.
Lean more about faculty mentorship
Explore resources for success and support
Learn With Industry Experts
Widener's unique Executives in Residence program brings industry leaders to campus, providing you with career mentorship and networking opportunities with experts in the field.
Student Stories
Our Faculty
"I am always looking for ways to engage and empower students through my teaching. I want them to be prepared to compete in the fast-paced, exciting world of digital marketing, social media, and marketing analytics."
"I love connecting Widener students with the many strong leaders in Philadelphia's exciting sports market. Students benefit tremendously from both the networking opportunities and the insider knowledge that comes from these connections."
Recent News
Widener Small Business Development Center Helps Launch Silvercare Health Center in Chester
Fueled by students with a passion for helping entrepreneurs thrive, Widener’s Small Business Development Center helped open Everest Urgent Care in Chester, part of the $42 million Silvercare Campus Project coming to the city.
Sealing the Deal: Sales Competitions Help Launch Careers and ‘Chains of Hiring’
Each year, Widener marketing students participate in collegiate sales challenges where they network with alumni and employers, and often secure job offers.
The Widener Tradition of Student Projects and Research Continues Virtually
In the face of COVID-19, students across disciplines continued faculty-guided research and hands-on projects to present their work virtually in the two-decade-old tradition of Student Projects Day.
Admissions & Aid
Our admissions and financial aid teams are here to support you every step of the way. Have a question? Ask away!
Admissions
Applying to Widener is easy—and free! Simply complete our Widener Application or the Common Application. You'll also need your official high school transcript and either an admissions essay or your SAT/ACT scores. We're a test-optional school, so there's no need to submit both.
Know you're interested in applying to Widener but unsure if you're ready to zero-in on a major? You can apply as an Exploratory Studies student with an undecided major. This program will help you start your college journey on the right foot while you explore which undergraduate program is the right fit for you.
When to Apply
We accept applications on a rolling basis—there are no hard deadlines. Apply when you're ready and we'll take a look as soon as we receive your app.
Key dates to keep in mind:
- October 1: FAFSA opens for the next academic year (Widener's school code is 003313)
- November 1: Early Action deadline and decision notifications begin
What to Expect After Applying
Once we receive your application and all materials, you can expect to hear back from us quickly. Along with your application decision, you'll also find out about any merit-based scholarship awards. You're automatically considered for merit scholarships as soon as you apply—you don't need to apply separately.
If you apply before November 1, you are considered an Early Action applicant which comes with benefits like:
- Receiving your admissions decision by Thanksgiving
- Early consideration for merit-based scholarships
- Early notification of financial aid offers, including need-based awards
- Priority enrollment for summer registration—where you sign up for classes!
All applications are non-binding, so why wait? Apply today!
Our admissions team will help you make the most of college-level credits earned after high school. We maintain strong partnerships and articulation agreements with numerous local community colleges and also accept a wide range of course credits earned at accredited colleges and universities.
Curious about how many credits may transfer? Email your transcripts to transfer@widener.edu and our transfer coordinator will personally review your coursework as an unofficial credit evaluation. Applicants are given priority during busy seasons, but you don't have to apply to work with our transfer coordinator.
Transferring doesn't have to be a guessing game—share your stats and we'll take it from there!
Widener University serves as a "second home" for students from around the world. We are located just outside of Philadelphia and close to New York City and Washington, D.C.—offering many unique professional and personal opportunities to explore.
Want to know what it's like to be an international student on campus or need assistance navigating English proficiency requirements? We're here to help, and our international admissions director will support you through the application process.
This support doesn't end with admissions—our International Student Support team will serve as a valuable resource throughout your Widener journey—meeting Visa/immigration requirements, getting acclimated to campus, and much more.
Financial Aid
Because Widener is a private institution, we're able to offer financial assistance that brings an exceptional education within reach. Complete your admissions application today to determine your financial aid package, including scholarships and grants.
Submitting the Free Application for Federal Student Aid (FAFSA) is the first step to getting you the financial assistance to make the cost of college—an investment in your future—affordable. This free, online application is the gateway to grants, loans, and other forms of financial aid. Every year, the U.S. Department of Education offers billions of dollars in financial aid to eligible students. Widener gets in on the action, too, annually awarding aid to students with need.
You and at least one parent or caregiver will need a separate FSA ID to access the Federal Student Aid's online system and serve as your legal signatures. Make sure to create your unique FSA IDs before you get started. Our school code is 003313.
Paths to Savings
95% of Undergrad Students Receive Financial Aid
Nearly 100% of new students receive significant financial aid offers that reduce out-of-pocket costs and make a Widener education not only affordable, but well worth the investment. In fact, once your total financial aid is calculated, the cost of a Widener education is often equal to if not lower than other competitive universities–but with far superior outcomes for your career and earning potential.
The first step to see how much aid you qualify for is submitting the FAFSA.
Scholarships Start at $90,000 Over 4 Years
(including $20,000 per academic year for transfer students)
Funding you don't have to pay back after graduation? That's a win-win! Scholarships and grants are a way for the university and other organizations to honor the academic, merit, and talent-based achievements of our students.
4+1 Students Save Time & Tuition
In the Accelerated Advantage 4+1 program, you can save up to a year of tuition by pursuing a master's degree—resulting in thousands of dollars in savings. During your fifth year of study, you can also apply for graduate-level scholarships and assistantships to further reduce education costs. To learn more about graduate scholarships and assistantships, please speak with your academic advisor during the spring semester of your senior year.
Earn an Income with a Paid Co-Op & Still Graduate On-Time
Tap into our wide network of Philly-area employers and experience a full-time, paid co-op. In addition to earning an income, you do not pay tuition while on co-op. You can also choose to live on campus, at home, or even travel for your co-op.