Communication Studies Minor
Advantages
Study communication theory, visual literacy, and digital media informatics courses that will empower you to create engaging, targeted ad campaigns.
Outcome
Advertising Manager
Undergraduate Major
Marketing Major: Bachelor’s Degree in Business (BSBA)
As a marketing major, you'll discover how to engage diverse consumers and help companies small and large stand out from the competition.
At a Glance
Click to OpenOffered as
Major & Minor
Format
On Campus
College/School
Campus Location
- Chester, PA
Explore the Marketing Major
A bachelor's in marketing from Widener will develop the creativity, communication skills, and business acumen you need to understand consumer behavior, connect customers to the best products, and challenge brands to innovate.
Learn the foundations by analyzing customer trends, performing market research, building a brand, and launching campaigns. You'll also be able to pursue a specialization in digital marketing or professional selling.
Our network of supportive professors, successful alumni, and industry partners will build your connections within the business world and your confidence in yourself. Whether you want to work in marketing analytics, public relations, advertising, or beyond, you'll graduate with adaptable skills and invaluable experience.
The School of Business Administration is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This professional accreditation places Widener among the top one-third of college business schools in the U.S. and Europe.
Marketing Major Specializations
The marketing major ensures that all graduates are well prepared for successful careers in sales, promotions, public relations, advertising, marketing analytics, and marketing communications. When you graduate, you won't be just starting your career—you'll be continuing the work you've been doing all along.
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As consumers move online, digital marketing plays a vital role in shaping the future of business. In this concentration, you'll learn the strategies, technologies, and skills in digital marketing that are fundamental to today's ever-changing marketplace.
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Whether you are promoting yourself and your ideas or products and services to a consumer or business, professional selling is a critical skill set. In this concentration, you’ll learn the strategy, skills, and technology to succeed in this high-demand field.
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Program Options
Our marketing program provides you with grounding in business. So, in addition to marketing, you'll learn about accounting, finance, management, and all other aspects of business.
But, as a marketing major, you'll also be encouraged to take communication studies courses because writing active listening, and presenting are a foundation to any marketing degree. This will open your career options and ensure you're a well-rounded professional.
Pair Your Marketing Major with a Minor or Certificate
Career Outlook & Outcomes for Marketing Majors
Why Study Marketing At Widener?
Engage & Strengthen Your Business Network
Professional organizations like Pi Sigma Epsilon connect you with industry insiders in sales, marketing, and management, at networking events. At national conventions and competitions, you'll practice your pitches and master the art of public speaking.
On campus, you can join other clubs and organizations to expand your network with your peers, Widener business alums, and faculty. You can even live with fellow classmates in our Business (Developing Entrepreneurs) Living Learning Community (LLC). This unique experience enables you to form even closer relationships with business majors outside of the classroom while you explore the real-life experiences of entrepreneurs.
Experience Mentorship & Support From Day One
Learn With Industry Experts
Widener's unique Executives in Residence program brings industry leaders to campus, providing you with career mentorship and networking opportunities with experts in the field.
Student Stories
Our Faculty
"I love connecting Widener students with the many strong leaders in Philadelphia's exciting sports market. Students benefit tremendously from both the networking opportunities and the insider knowledge that comes from these connections."
Embark on the learning journey, where every segment becomes a stepping stone to your brilliance. Select your path, and together, we will open the gates to knowledge, venturing into the boundless horizons of your potential.
"I am always looking for ways to engage and empower students through my teaching. I want them to be prepared to compete in the fast-paced, exciting world of digital marketing, social media, and marketing analytics."
Recent News
Student Research Survey Grows from Chester Roots to International Partnerships
Faculty in the School of Business Administration found an opportunity with the Philadelphia Union to have students interacting directly with fans for hands-on research experience that has international potential.
Widener and Philadelphia Union Host High School Students for Work in Sports Field Trip Series
Widener and the Philadelphia Union hosted a series of area high school students for field trips to get a behind-the-scenes look at what it takes to work in sports and the academic paths to get them there.
How We Spent our Summer Vacation
Partnering with faculty advisors, more than 60 students participated in the annual Summer Undergraduate Research & Creative Activities (SURCA) program, applying what they’ve learned in the classroom to real-life, hands-on projects.
Admissions & Aid
Our admissions and financial aid teams are here to support you every step of the way. Have a question? Ask away!
Admissions
Financial Aid
Submitting the Free Application for Federal Student Aid (FAFSA) is the first step to getting you the financial assistance to make the cost of college—an investment in your future—affordable. This free, online application is the gateway to grants, loans, and other forms of financial aid. Every year, the U.S. Department of Education offers billions of dollars in financial aid to eligible students. Widener gets in on the action, too, annually awarding aid to students with need.
You and at least one parent or caregiver will need a separate FSA ID to access the Federal Student Aid's online system and serve as your legal signatures. Make sure to create your unique FSA IDs before you get started. Our school code is 003313.
Paths to Savings
Nearly 100% of Undergrad Students Receive Financial Aid
Nearly 100% of new full-time undergraduate students receive significant financial aid offers that reduce out-of-pocket costs and make a Widener education not only affordable, but well worth the investment. In fact, once your total financial aid is calculated, the cost of a Widener education is often equal to if not lower than other competitive universities–but with far superior outcomes for your career and earning potential.
The first step to see how much aid you qualify for is submitting the FAFSA.
Scholarships Start at $100,000 Over 4 Years
(including $20,000 per academic year for transfer students)
Funding you don't have to pay back after graduation? That's a win-win! Scholarships and grants are a way for the university and other organizations to honor the academic, merit, and talent-based achievements of our students.
4+1 Students Save Time & Tuition
In the Accelerated Advantage 4+1 program, you can save up to a year of tuition by pursuing a master's degree—resulting in thousands of dollars in savings. During your fifth year of study, you can also apply for graduate-level scholarships and assistantships to further reduce education costs. To learn more about graduate scholarships and assistantships, please speak with your academic advisor during the spring semester of your senior year.
Earn an Income with a Paid Co-Op & Still Graduate On-Time
Tap into our wide network of Philly-area employers and experience a full-time, paid co-op. In addition to earning an income, you do not pay tuition while on co-op. You can also choose to live on campus, at home, or even travel for your co-op.
Undergraduate Admissions Office
-
Muller Hall
University Pl
Chester, PA 19013
- 888-WIDENER
- admissions.office@widener.edu