Marketing Minor
Advantages
Explore marketing research, digital advertising, and business communication courses to learn how to impact diverse consumer groups.
Outcome
Brand Strategist
A degree in communication studies will open up a world of possibilities—in healthcare, advertising, journalism, media and design, and more—as you hone versatile and valuable skills.
Major & Minor
On Campus
As a communications major, you'll gain a diverse, highly sought-after set of skills that will empower you as a communicator and prepare you to join an expansive list of fields and industries.
Choose from a variety of specializations or create your own to customize your education to your unique goals. No matter what, you'll have countless opportunities to learn industry skills from faculty mentors, broaden your professional network, and get hands-on experience across communications industries through internships, research projects, and service-learning.
When you graduate, you'll feel confident in your strong interpersonal communication, critical thinking, decision-making, writing and research, and persuasive public speaking skills, ready to help make a positive contribution to any professional environment.
By pursuing a communication studies degree with a communication, culture, & society specialization, you'll acquire valuable skills in effective communication, intercultural understanding, and film production. Throughout the program, you'll develop strong verbal and written communication abilities, navigate cultural differences adeptly, and gain proficiency in filmmaking techniques.
The interdisciplinary approach of the program enhances your knowledge and equips you with versatile skills, including critical thinking, effective communication, and analytical abilities that are applicable across industries. As a result, you'll be well-prepared for diverse career opportunities in film production, healthcare communication, intercultural consultancy, and other communication-related roles.
As a communication studies major who specializes in content creation and media production, you will embark on a transformative journey to become a journalistic storyteller, equipped with the skills to write, edit, and produce captivating news, sports, and entertainment stories across diverse multimedia platforms. You will delve into the realms of cinematography, storytelling, and editing, utilizing industry-standard equipment to create compelling content. Additionally, you will have the opportunity to explore screenwriting, animation, film analysis, and directing, perfect for creatively inclined individuals with technical production skills.
As a graduate, you will find fulfilling careers in production houses and advertising agencies, employing your knowledge of design concepts and applications, including Adobe Creative Suite, in areas such as advertising, television/film, motion graphics, web design, and interactive media.
As a student specializing in strategic communication within the communication studies program, you'll have the opportunity to delve into a comprehensive and interdisciplinary curriculum. The program encompasses a wide range of subjects, including strategic communication, social media promotion, event planning, integrated marketing communication, public relations, advertising, healthcare communication, and corporate communication.
Throughout your studies, you'll develop a strong foundation in crafting creative and strategic marketing messages, while also honing your event planning and social media promotion skills. By the time you graduate, you'll be well-prepared to thrive in agency, corporate, non-profit, and creative environments, equipped with the knowledge and expertise necessary to excel in diverse communication and marketing roles.
Loading... Graduates with strong written, verbal, interpersonal, visual and technical communication skills are highly desirable in a wide array of professional settings. Students are encouraged to explore all aspects of our dynamic and diverse discipline. Meet with your advisor to discuss an academic plan that celebrates your creativity and passion. This concentration can provide the perfect path to law or graduate school.
College is about exploration. At Widener, you'll complete a general education curriculum that supports just that. You'll have the flexibility and freedom to dive deep into the topics that spark curiosity, challenge your mind, and power your personal and academic growth.
Along the way, you'll cultivate critical, meaningful skills employers seek, including:
It all starts with ASC 101: Thinking Through — a selection of around 40 course topics that will encourage you to go deeper and examine complex issues that shape our world and our ways of relating to one another. When you dive into the possibilities, you're sure to find multiple courses that inspire and intrigue you, regardless of whether they align with your major! Think of it as an opportunity to step outside of your comfort zone and truly learn something new. Then, in your senior year, you'll come full circle with a capstone course that takes your Thinking Through topic to new heights strengthened by everything you've cultivated along your college journey.
Through Widener’s Accelerated Advantage program, you can earn a bachelor’s and master’s degree with only one additional year of study—saving you valuable time and money. Master's degrees can be earned in allied health education (MEd), business administration (MBA), criminal justice (MCJ), organizational development and leadership (MA), and public administration (MPA).
While Widener does not offer a master’s degree in the same field as this major, you can still select from a variety of powerhouse master’s programs that will enhance your job opportunities and prepare you for rapid career growth.
The following majors have established curriculum ladders for pairing with a degree in communication studies:
English
Combine your interest in literature and writing with real-world experience that will prepare you for exciting employment opportunities.
View the curriculum and coursework.
Visual & Performing Arts
Combine your love of visual art with graphic design, or hone your music skills as you prepare for a career writing film scores.
View the curriculum and coursework for the ARTS/COMS double major
Interested in gaining real-world work experience before you graduate? As a student, you can tap into powerful networks of faculty mentors, alumni, and Career Design & Development professionals to find your perfect fit.
You'll have multiple opportunities to gain internship or externship support, including the Widener Works program—an externship program that takes place over winter break. Widener also offers an Experience MORE program which helps financially support students who have unpaid or low-paying internships.
Explore marketing research, digital advertising, and business communication courses to learn how to impact diverse consumer groups.
Brand Strategist
Develop your writing and professional language skills to confidently approach research writing, creative projects, and everything in-between.
Editorial Assistant
Expand your writing skills to target various audiences: consumers, administrators, practitioners, and researchers.
Journalist
Combine your love of visual and performing arts with an eye toward the business side of the field.
Arts Administrator
Become fluent in the Spanish language to connect to non-English speakers through conversation, written communication, and cultural competence.
Bilingual Communications Coordinator
Job outlook for media and communication occupations is projected to grow 6% by 2031, according to the U.S. Bureau of Labor Statistics' Employment Projections.
Source: Bureau of Labor Statistics
per year (2021 median wage for media and communication occupations).
Our digital television studio, control room, and editing suites mirror the top technology used in the industry today. Use the VFXGreen Screen Room to create the perfect backdrop for your shoot, or reserve the Tricaster to livestream from a remote location. Our equipment room is stocked with everything you need—state-of-the-art cameras, lighting kits, mics, and more.
For all your design needs, the graphics lab is loaded with all the essential software you need for studio courses.
After you produce your film or demo reel, watch your work in the Freedom Hall Theater, an 80 seat, 7.1 Surround Sound Theater with stadium seats. There's no telling where you'll go from here.
Our tight-knit program means you'll be part of a vast and supportive network. You'll often find alumni serving as guest speakers in class, eager to mentor students like you in building professional skills and navigating the path to a rewarding job.
Industry leaders within our communications studies advisory board express a wide variety of experience and interests, also providing valuable networking opportunities while supporting the program in its future growth and competitive development.
There are countless opportunities to join clubs and organizations across campus including WUTV, WUCAST Radio, Lambda Pi Eta - National Communication Honor Society, and more.
With Philly at our doorstep, you're never far from the latest shows, biggest games, and latest events. Scoring an internship with a team like the Union can totally be done!
If you want to explore even farther, short- and long-term study abroad opportunities can be woven into your academic plan with help from your advisor.
We want to get to know you and see you succeed. Professors will pay attention to how you learn and what you want to accomplish. Your Personal Student Success Team—faculty and peer mentors and liaisons for campus resources—will make sure your first year runs smoothly.
Without skipping a beat, you’ll have what you need to make Widener your second home. And you’ll know how to invest in the greater community, from professional opportunities in Philadelphia to volunteer experiences in your new backyard.
Lean more about faculty mentorship
Explore resources for academic & career support
Find support for health & wellbeing
"My time at Widener was filled with hands-on experiences and connections that shaped my journey to working for the Philadelphia Union."
"“I didn’t have a clue about the people behind the games and on TV. Widener opened my eyes to the professional positions out there and helped me see that it was achievable.""
"Small class sizes lead to a more intimate setting for education. You’re going to become friends and form relationships with the teachers and other students. Those relationships become the backbone of your network."
"On my first day I met with Professor Angie Corbo and within 24 hours she rearranged my schedule and perfectly fit me in to all of the communication and elective classes that I needed to be in. From there, she was my guardian angel."
"I had the privilege of helping tell the story of the Boys & Girls Club of Chester for my senior capstone project, a yearlong project [where we applied] our classroom knowledge to help a local nonprofit."
"To being able to start here, go toward my internships, and then take everything and put it toward a big NFL team, has been phenomenal."
"I'm privileged to teach our students at different points throughout their journey. From initial interactions during first-year seminar, providing a preview of the many career paths they may take, to foundational courses where students make the connection between the “why’s” of what they do (theory/research) and the how’s (hands on, production and campaigns courses), and finally applying all that they’ve learned to work for a real client during their Capstone project. It makes my heart smile with pride to watch seniors present their Capstone and reflect on how far they've come through their journey in our program."
Widener welcomed Lisa Grimm as dean of the College of Arts & Sciences on July 1.
The Widener University Observatory perched atop Kirkbride Hall is a stellar place for area stargazers to gather and see the celestial sights.
A new partnership with TELUS Health offers students a comprehensive wellness app for mental health support and resources, emphasizing accessibility and convenience.
Our admissions and financial aid teams are here to support you every step of the way. Have a question? Ask away!
Applying to Widener is easy—and free! Simply complete our Widener Application or the Common Application. You'll also need your official high school transcript and either an admissions essay or your SAT/ACT scores. We're a test-optional school, so there's no need to submit both.
Know you're interested in applying to Widener but unsure if you're ready to zero-in on a major? You can apply as an Exploratory Studies student with an undecided major. This program will help you start your college journey on the right foot while you explore which undergraduate program is the right fit for you.
We accept applications on a rolling basis—there are no hard deadlines. Apply when you're ready and we'll take a look as soon as we receive your app.
Key dates to keep in mind:
Once we receive your application and all materials, you can expect to hear back from us quickly. Along with your application decision, you'll also find out about any merit-based scholarship awards. You're automatically considered for merit scholarships as soon as you apply—you don't need to apply separately.
If you apply before November 1, you are considered an Early Action applicant which comes with benefits like:
All applications are non-binding, so why wait? Apply today!
Our admissions team will help you make the most of college-level credits earned after high school. We maintain strong partnerships and articulation agreements with numerous local community colleges and also accept a wide range of course credits earned at accredited colleges and universities.
Curious about how many credits may transfer? Email your transcripts to transfer@widener.edu and our transfer coordinator will personally review your coursework as an unofficial credit evaluation. Applicants are given priority during busy seasons, but you don't have to apply to work with our transfer coordinator.
Transferring doesn't have to be a guessing game—share your stats and we'll take it from there!
Widener University serves as a "second home" for students from around the world. We are located just outside of Philadelphia and close to New York City and Washington, D.C.—offering many unique professional and personal opportunities to explore.
Want to know what it's like to be an international student on campus or need assistance navigating English proficiency requirements? We're here to help, and our international admissions director will support you through the application process.
This support doesn't end with admissions—our International Student Support team will serve as a valuable resource throughout your Widener journey—meeting Visa/immigration requirements, getting acclimated to campus, and much more.
Learn more about applying as an international student
Learn more about life at Widener as an international student
Because Widener is a private institution, we're able to offer financial assistance that brings an exceptional education within reach. Complete your admissions application today to determine your financial aid package, including scholarships and grants.
Submitting the Free Application for Federal Student Aid (FAFSA) is the first step to getting you the financial assistance to make the cost of college—an investment in your future—affordable. This free, online application is the gateway to grants, loans, and other forms of financial aid. Every year, the U.S. Department of Education offers billions of dollars in financial aid to eligible students. Widener gets in on the action, too, annually awarding aid to students with need.
You and at least one parent or caregiver will need a separate FSA ID to access the Federal Student Aid's online system and serve as your legal signatures. Make sure to create your unique FSA IDs before you get started. Our school code is 003313.
Nearly 100% of new full-time undergraduate students receive significant financial aid offers that reduce out-of-pocket costs and make a Widener education not only affordable, but well worth the investment. In fact, once your total financial aid is calculated, the cost of a Widener education is often equal to if not lower than other competitive universities–but with far superior outcomes for your career and earning potential.
The first step to see how much aid you qualify for is submitting the FAFSA.
Funding you don't have to pay back after graduation? That's a win-win! Scholarships and grants are a way for the university and other organizations to honor the academic, merit, and talent-based achievements of our students.
In the Accelerated Advantage 4+1 program, you can save up to a year of tuition by pursuing a master's degree—resulting in thousands of dollars in savings. During your fifth year of study, you can also apply for graduate-level scholarships and assistantships to further reduce education costs. To learn more about graduate scholarships and assistantships, please speak with your academic advisor during the spring semester of your senior year.
To visit Widener is to fall in love with the place. But don't take our word—experience it for yourself. Plan a visit to connect with our students, faculty, and staff.
We offer a variety of events to get to know Widener—from virtual sessions, workshops, and private tours, to the big splash of our signature open houses.
Have a question about Widener? Drop us a line and an admissions counselor will be in touch. We're always happy to help!
Applying online is easy—and it's free! We also accept the Common Application. Take the next step toward joining the Widener Pride.
Muller Hall
University Pl
Chester, PA 19013
Freedom Hall, Room 220
Freedom Hall
Room 203