Our Identity. Our Pride.
Being part of the Widener community is often described as a feeling—like you’re valued, supported, celebrated.
Our graphic identity, comprised of logos, colors, typefaces, and imagery, is the toolkit we use to capture that feeling—and share it with the world.
This brand guide is our toolkit.
We use it to achieve brand consistency across the university. Why is that important? By presenting a cohesive visual identity, we help our audience recognize, recall, and resonate with the Widener brand. Those 3 R’s are key to effective communication.
