Undergraduate Major

Business Analytics Major: Bachelor’s Degree in Business (BSBA)

Take the inside track in Widener's business analytics degree program. You'll learn the multi-disciplinary skills to integrate technology, business, and society - while preparing to lead the future of business innovation.

Business Meeting

Program Overview

When you graduate, as a business analytics major, you won't just start your career – you'll continue the work you've been doing all along.

Our professors make you the priority, as they teach you how to analyze data to solve business problems. You’ll benefit from their close relationships with industry partners – whether you’re mastering SAP and SAS software in class and consulting with business clients in our SAP Next-Gen Lab or competing globally and networking locally with industry leaders.

We’ll also connect you with countless opportunities to intern with Philadelphia’s global companies. You’ll be a step ahead when you hit the marketplace – equipped with the business mindset and technology proficiency that employers demand in this growing, innovative field.

The School of Business Administration is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This professional accreditation places Widener among the top one-third of college business schools in the U.S. and Europe.

Program Options for Business Analytics Majors

The business analytics program ensures students develop a strong understanding of both business strategy and information technology. Students can expect to take core business and management courses, as well as computer science and communication studies.

Hands-on experiences across disciplines will ensure students:

  • Learn to capture and analyze data.
  • Understand how technology supports business goals and adds value.
  • Utilize the principles of business process management.

Graduates will have the skills to become leaders in a variety of positions, such as applications development, data administration, software development, business analytics, project management, and information technology management.

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Prepare for rapid career growth by completing two degrees in five years. When you graduate, you’ll receive a bachelor’s degree in business analytics and a master’s degree in one of several graduate programs in the School of Business Administration.

Explore graduate business degrees.

In addition to being offered as a major, students interested in business analytics can also pursue a minor. A minor in business analytics allows students to explore a dynamic and challenging interdisciplinary field in exploring the roles of technology in various industries. This minor combines a business orientation with the analytics and allows you to access, analyze and report data-driven insights to drive business innovation.

You may also choose from our expansive list of additional minors and certificates for undergraduate students to find unique combinations for your personal academic goals and unique career path.

The business honors program is an exciting opportunity for academically talented students to enrich their business education with advanced honors courses, an honors seminar, collaboration with faculty on research, civic engagement, and professional and leadership development opportunities.

Students can complete their program of study in 4 years graduating with a certificate of honors in business.

Learn more about the business honors program

Business Analytics Program Highlights

Our business analytics degree prepares you to integrate business and technology.

Finance major students can practice their investment strategies in the finance lab on Widener's campus.

Real-World Experience

Take advantage of internships and co-ops in this fast-growing field.

Our Business Analytics Advisory Board connects you with internship opportunities at companies that interest you. Students recently interned with Boeing, JP Morgan Chase, AAA Mid-Atlantic, Timeline Pi, BPM-D, and more. Or, in partnership with the Office of Career Design and Development, explore the opportunity to complete 12 months of full-time, paid co-op work and still complete your degree in four years.

SAP Recognition

Connect with SAP

In the highly-competitive world of business, relationships matter. You'll benefit from our close partnership with SAP, the world's leading provider of enterprise application software, in two ways:

  • Earn an SAP Student Recognition Award through your business analytics coursework. This signals to employers that you not only know how to use SAP software, but have the analytical skills that come from using SAP applications.
  • Engage in innovative design thinking and analytics in Widener's SAP Next-Gen Lab. Widener's lab is a unique space where students apply course concepts to real businesses in their communities.
SAS Student

Earn an SAS Joint Certificate

We know that employers want graduates who can analyze and make sense of big data - and then communicate the findings clearly. That's why we ensure all business analytics majors earn the SAS Joint Certificate. SAS is the leading software package used by industry for advanced analytics and its certificate is highly-respected in the field.

Clubs & Organizations

Business analytics majors have the opportunity to join various clubs and organizations across campus and beyond to expand their network, including the Beta Aphi Psi - Intl Honor Society for Financial Information Students & Professionals, the Association of Business Process Management Professionals (ABPMP) and many more.

Living Learning Communities (LLC)

The Business (Developing Entrepreneurs) LLC provides freshmen business students a unique opportunity to live and learn together through a variety of co-curricular activities and social events that explore scholarly faculty work, personal development, academic skills, and success in the business profession.

To request housing in the Business (Developing Entrepreneurs) LLC, look for an email from Admissions after you've made your deposit to complete the online housing application. 


Our faculty are committed to the professional and personal success of every student, offering consistent mentorship, feedback, and support.

Yvonne L. Antonucci

"The ability to operate and understand the utilization of complex business systems for organizational decision making enables students to compete in today's marketplace."

Your Inside Track to Success

Your Inside Track to Success

Students like you have graduated from our business analytics program and accepted positions with top companies. By making connections and gaining real-world experience, you’ll put yourself in a position to join them.

Outlook & Outcomes

Potential Careers

  • Data analytics analyst
  • Business analyst
  • System support technologist
  • Project manager

Avg. Salary


Per year (2021 median annual wage for computer and information technology occupations)

Recent Employers

  • Boeing
  • EquiFit
  • Global Tax Management
  • Capital One
  • JP Morgan

Pride Perspectives

Hear from our students about their experience in the business analytics program.

Ryan Raiker walks in front of Quick Center with three students

Ultimately you have a place to come home to, and I feel that there’s a home for me at Widener.

Ryan Raiker

Ryan's Story
Student Evan Davis reading a Superman comic book

Widener gives me access to so many great opportunities I wouldn't have had elsewhere. These experiences and opportunities give me a great competitive advantage heading into the workforce.

Evan Davis

Evan's Story

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Our financial aid team takes the guessing game out of applying for financial aid. To determine your financial aid package, including scholarships and grants, apply and complete the financial aid process. You might be surprised at how much we can offer in assistance.

Next steps to apply

Applying online has never been easier—and it’s free! We also accept the Common Application. Take the next step toward joining the Widener Pride.

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