Business Analytics Major: Bachelor’s Degree in Business (BSBA)
Take the inside track in Widener's business analytics degree program. You'll learn the multi-disciplinary skills to integrate technology, business, and society - while preparing to lead the future of business innovation.
Business Analytics Major: Bachelor’s Degree in Business (BSBA)
When you graduate, as a business analytics major, you won't just start your career – you'll continue the work you've been doing all along.
Our professors make you the priority, as they teach you how to analyze data to solve business problems. You’ll benefit from their close relationships with industry partners – whether you’re mastering SAP and SAS software in class and consulting with business clients in our SAP Next-Gen Lab or competing globally and networking locally with industry leaders.
We’ll also connect you with countless opportunities to intern with Philadelphia’s global companies. You’ll be a step ahead when you hit the marketplace – equipped with the business mindset and technology proficiency that employers demand in this growing, innovative field.
The business analytics program ensures students develop a strong understanding of both business strategy and information technology. Students can expect to take core business and management courses, as well as computer science and communication studies.
Hands-on experiences across disciplines will ensure students:
Learn to capture and analyze data.
Understand how technology supports business goals and adds value.
Utilize the principles of business process management.
Graduates will have the skills to become leaders in a variety of positions, such as applications development, data administration, software development, business analytics, project management, and information technology management.
Prepare for rapid career growth by completing two degrees in five years. When you graduate, you’ll receive a bachelor’s degree in business analytics and a master’s degree in one of several graduate programs in the School of Business Administration.
In addition to being offered as a major, students interested in business analytics can also pursue a minor. A minor in business analytics allows students to explore a dynamic and challenging interdisciplinary field in exploring the roles of technology in various industries. This minor combines a business orientation with the analytics and allows you to access, analyze and report data-driven insights to drive business innovation.
You may also choose from our expansive list of additional minors and certificates for undergraduate students to find unique combinations for your personal academic goals and unique career path.
The business honors program is an exciting opportunity for academically talented students to enrich their business education with advanced honors courses, an honors seminar, collaboration with faculty on research, civic engagement, and professional and leadership development opportunities.
Students can complete their program of study in 4 years graduating with a certificate of honors in business.
Our business analytics degree prepares you to integrate business and technology.
Take advantage of internships and co-ops in this fast-growing field.
Our Business Analytics Advisory Board connects you with internship opportunities at companies that interest you. Students recently interned with Boeing, JP Morgan Chase, AAA Mid-Atlantic, Timeline Pi, BPM-D, and more. Or, in partnership with the Office of Career Design and Development, explore the opportunity to complete 12 months of full-time, paid co-op work and still complete your degree in four years.
In the highly-competitive world of business, relationships matter. You'll benefit from our close partnership with SAP, the world's leading provider of enterprise application software, in two ways:
Earn an SAP Student Recognition Award through your business analytics coursework. This signals to employers that you not only know how to use SAP software, but have the analytical skills that come from using SAP applications.
Engage in innovative design thinking and analytics in Widener's SAP Next-Gen Lab. Widener's lab is a unique space where students apply course concepts to real businesses in their communities.
Earn an SAS Joint Certificate
We know that employers want graduates who can analyze and make sense of big data - and then communicate the findings clearly. That's why we ensure all business analytics majors earn the SAS Joint Certificate. SAS is the leading software package used by industry for advanced analytics and its certificate is highly-respected in the field.
Clubs & Organizations
Business analytics majors have the opportunity to join various clubs and organizations across campus and beyond to expand their network, including the Beta Aphi Psi - Intl Honor Society for Financial Information Students & Professionals, the Association of Business Process Management Professionals (ABPMP) and many more.
The Business (Developing Entrepreneurs) LLC provides freshmen business students a unique opportunity to live and learn together through a variety of co-curricular activities and social events that explore scholarly faculty work, personal development, academic skills, and success in the business profession.
To request housing in the Business (Developing Entrepreneurs) LLC, look for an email from Admissions after you've made your deposit to complete the online housing application.
Students like you have graduated from our business analytics program and accepted positions with top companies. By making connections and gaining real-world experience, you’ll put yourself in a position to join them.
When comparing costs, we encourage you to look beyond sticker price. Because Widener is a private institution, we’re able to offer financial assistance that brings our exceptional education within reach.
Our financial aid team takes the guessing game out of applying for financial aid. To determine your financial aid package, including scholarships and grants, apply and complete the financial aid process. You might be surprised at how much we can offer in assistance.
Next steps to apply
Applying online has never been easier—and it’s free! We also accept the Common Application. Take the next step toward joining the Widener Pride.