Undergraduate Major

Business Analytics

Take the inside track in Widener's business analytics program. You'll learn the multi-disciplinary skills to integrate technology, business, and society - while preparing to lead the future of business innovation.

Business Meeting

Program Overview

When you graduate, you won't just start your career – you'll continue the work you've been doing all along.

Our professors make you the priority, as they teach you how to analyze data to solve business problems. You’ll benefit from their close relationships with industry partners – whether you’re mastering SAP and SAS software in class and consulting with business clients in our SAP Next-Gen Lab or competing globally and networking locally with industry leaders.

We’ll also connect you with countless opportunities to intern with Philadelphia’s global companies. You’ll be a step ahead when you hit the marketplace – equipped with the business mindset and technology proficiency that employers demand in this growing, innovative field.

The School of Business Administration is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This professional accreditation places Widener among the top one-third of college business schools in the U.S. and Europe.

Program Options

The business analytics program ensures students develop a strong understanding of both business strategy and information technology. Students can expect to take core business and management courses, as well as computer science and communication studies.

Hands-on experiences across disciplines will ensure students:

  • Learn to capture and analyze data.
  • Understand how technology supports business goals and adds value.
  • Utilize the principles of business process management.

Graduates will have the skills to become leaders in a variety of positions, such as applications development, data administration, software development, business analytics, project management, and information technology management.

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Mission of the School of Business Administration

We prepare students for successful careers and leadership positions in business. We provide a challenging educational environment that promotes lifelong professional and personal growth through service and experiential learning. Our commitment to diversity and ethics inspires our students, faculty, and staff to become proactive and socially responsible citizens. We value scholarship and generate knowledge that is valuable to our professional and business community. We embrace the interests of our stakeholders and engage them in our programs and activities.

Learning Goals & Objectives

Knowledge

SBA students will demonstrate the knowledge that is appropriate to the business discipline.

a) Core business disciplines – Students will demonstrate proficiency in accounting, business law, economics, finance, information systems, international business, management, marketing, operations, and quantitative analysis.

Leadership

SBA students will apply leadership skills in the development of business decisions.

a) Collaboration – Through teamwork, students will demonstrate the ability to collaborate with others to accomplish tasks that lead to decisions.

b) Communication of ideas – Students will demonstrate the ability to prepare and deliver business information with regard to audience and setting.

Application of Concepts and Technologies

SBA students will be competent in the application of core business concepts and technologies.

a) Critical thinking – Through course assignments, students will demonstrate the ability to effectively incorporate both qualitative and quantitative methods in the development of business solutions.

b) Technology – Students will use the appropriate technology in the analysis and development of business solutions.

Social Responsibility

SBA students will utilize social responsibility principles in decision making.

a) Diversity and Multicultural Issues - Students recognize the complexity and interconnectedness of diverse or international groups of businesses, people, and societies through participation in exercises designed to showcase these issues.

b) Ethics and Social Awareness Issues - Students will recognize the ethical, social, and environmental impact of business decisions through participation in exercises designed to showcase these issues.

Prepare for rapid career growth by completing two degrees in five years. When you graduate, you’ll receive a bachelor’s degree in business analytics and a master’s degree in one of several graduate programs in the School of Business Administration.

Explore graduate business degrees.

Program Highlights

Our business analytics program prepares you to integrate business and technology.

100%

of undergraduate students who participate in a co-op receive job offers

92%

of undergraduates surveyed after graduation are employed or pursuing a graduate degree

Finance Lab Students

Real-World Experience

Take advantage of internships and co-ops in this fast-growing field.

Our Business Analytics Advisory Board connects you with internship opportunities at companies that interest you. Students recently interned with Boeing, JP Morgan Chase, AAA Mid-Atlantic, Timeline Pi, BPM-D, and more. Or, in partnership with the Office of Career Design and Development, explore the opportunity to complete 12 months of full-time, paid co-op work and still complete your degree in four years.

SAP Recognition

Connect with SAP

In the highly-competitive world of business, relationships matter. You'll benefit from our close partnership with SAP, the world's leading provider of enterprise application software, in two ways:

  • Earn an SAP Student Recognition Award through your business analytics coursework. This signals to employers that you not only know how to use SAP software, but have the analytical skills that come from using SAP applications.
  • Engage in innovative design thinking and analytics in Widener's SAP Next-Gen Lab. Widener's lab is a unique space where students apply course concepts to real businesses in their communities.
SAS Student

Earn an SAS Joint Certificate

We know that employers want graduates who can analyze and make sense of big data - and then communicate the findings clearly. That's why we ensure all business analytics majors earn the SAS Joint Certificate. SAS is the leading software package used by industry for advanced analytics and its certificate is highly-respected in the field.

Faculty

Our faculty are committed to the professional and personal success of every student, offering consistent mentorship, feedback, and support.

Yvonne L. Antonucci
Professor

"The ability to operate and understand the utilization of complex business systems for organizational decision making enables students to compete in today's marketplace."

Richard J. Goeke
Associate Professor

"Through my experience in the business world, I have seen first-hand how individuals with basic skills in data analytics, data visualization, and programming can vastly outperform coworkers without these skills. At Widener, we'll give you the skills to not only perform better on the job, but also move your career forward."

Your Inside Track to Success

Your Inside Track to Success

Students like you have graduated from our business analytics program and accepted positions with top companies. By making connections and gaining real-world experience, you’ll put yourself in a position to join them.

Recent Employers & Industry Connections

  • Boeing
  • EquiFit
  • Global Tax Management
  • Capital One
  • JP Morgan
  • AstraZeneca
  • DuPont
  • Comcast
  • Timeline Pi

Outlook & Outcomes

Potential Careers

  • Data analytics analyst
  • Business analyst
  • System support technologist
  • Project manager

Avg. Salary

$86,320

Per year (2018 median annual wage for computer and information technology occupations)

Take the Next Steps

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Financial Aid

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Next steps to apply

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