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Walmart’s Price Tags Are Going Digital — Could It Lead to Surge Pricing?

Professor of psychology Ross Steinman is a featured expert in this article discussing the use of digital price tags at Walmart. Steinman says that consumers' concerns about fluctuating prices are valid, but he doesn't see the big box retailer implementing that strategy due to potential blowbacks. 

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The cover of the Fall 2025 issue of the Widener Magazine

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The Widener Magazine is published twice a year by the Office of University Relations for alumni, parents, friends of Widener, and the university community. 

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