Undergraduate Major

Sport & Event Management Major: Bachelor’s Degree in Business (BSBA)

Take the inside track to a fast-paced career in a rapidly-growing field. As you explore the intersection of business, sport, and event management, you'll gain real-world experience and build a network of industry insiders.

Business Union Stadium

Program Overview

Hands-on training, connections with industry experts, classes taught by powerhouse professors—with a degree in sport and event management, you'll gain the experience you need to enter a highly-competitive and ever-evolving industry.

You'll start by choosing one of two tracks: sport management or event management. In both tracks, you'll learn from professors who have shaped the field through their teaching, leadership, and research. These professors will connect you with directors of event venues, executives of professionals sports teams, and other industry experts. Your connections will help you land multiple internships, whether you want to go behind the scenes with major Philadelphia sports teams or plan high-profile events in distinguished venues. When you graduate, you'll be a pro—ready to take your organization to the next level.

The School of Business Administration is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This professional accreditation places Widener among the top one-third of college business schools in the U.S. and Europe.

Sport & Event Management Degree Program Options

Sport Management

Prepare for a career in the management of professional sports, intercollegiate sports, interscholastic sports, health/sports facilities, and community recreation, as well as in marketing of sports and entertainment-related products and programs. You'll gain real-world experience through two distinct internships. You'll graduate ready for a leadership role in the thriving sport and event industry.

Event Management

Prepare for a career in the events industry from promoting and selling products to designing and executing memorable event experiences at a wide range of venues all over the world. You'll gain real-world experience through two distinct internships. You'll graduate ready for a leadership role in the thriving events industry.

Prepare for rapid career growth by completing two degrees in five years. When you graduate, you’ll receive a bachelor’s degree in sport and event management and a master’s degree in one of several graduate programs in the School of Business Administration.

Explore graduate business degrees.

In addition to being offered as a major, students interested in sport and event management can also pursue a minor. A minor in sport and event management exposes students to the vast sport and event industry, from management positions in sport organizations or in traditional firms working with sport institutions, health/sports facilities, and community recreation to the marketing of sports and entertainment-related products and programs, sport services and the promotion, selling, designing, and execution of events all over the world.

You may also choose from our expansive list of additional minors and certificates for undergraduate students to find unique combinations for your personal academic goals and unique career path.

The business honors program is an exciting opportunity for academically talented students to enrich their business education with advanced honors courses, an honors seminar, collaboration with faculty on research, civic engagement, and professional and leadership development opportunities.

Students can complete their program of study in 4 years graduating with a certificate of honors in business.

Learn more about the business honors program

Program Highlights for Sport & Event Management Majors

Through an experience-rich education from a top business school, you'll prepare for a powerful first job, career, and future.

Connor Vanin Event Management Wells Fargo 300x200

Real-World Experience in Your Backyard

Plant yourself in a region known for championship-contending sports teams and world-renowned events. You'll study 12 miles from the South Philadelphia Sports Complex, home to the Phillies, Flyers, and Eagles, and three miles from the Philadelphia Union's stadium. Throughout the Philadelphia area, you'll uncover internationally acclaimed historical sites and event venues. You can use your industry connections to intern with these organizations—experience that will distinguish your resume and help launch your career.

Business Conference

Industry Connections

From freshman year forward, you'll keep company with industry experts:

  • Network with members of our Sport & Event Management Advisory Board—an impressive array of leaders from Dick's Sporting Goods, Comcast Spectacor, and several professional sports teams.
  • Rub shoulders with directors of the area's leading event venues and tourist attractions.
  • Engage in mentorship opportunities and networking events through our Executives in Residence Program. 
Students cheering at football game

Involvement Outside the Classroom

Here, there are countless ways to get involved. Our students participate in a wide range of activities: you'll find them working game operations for area teams, leading industry-specific community service projects, and planning on- and off-campus events. As a sport and event management major, you'll carry on their commitment to building relationships and serving the greater Widener community.

Clubs & Organizations

Sport & Event Management majors have the opportunity to join many clubs and organizations across campus, including the Pennsylvania Institute of Certified Public Accountants (PICPA), Beta Gamma Sigma (BGS), and many more.

Living Learning Communities (LLC)

Live and learn with your classmates in the Business (Developing Entrepreneurs) LLC, while exploring the real-life experiences of entrepreneurs and spending time with business faculty who are dedicated to your success.


Our professors will prioritize your success. As you connect to professional pipelines and build a network of industry insiders, you'll feel the value of their never-ending support.

Lisa M. Reed-Logue
Assistant Professor

"The focus of the sport and event management program is to provide a personalized education to our students through the integration of field experiences, career and professional development, and experiential learning. We use the classroom as a place to create tangible experiences that students can use as they move into leadership roles in the industry."

Brian Larson profile image

"I love connecting Widener students with the many strong leaders in Philadelphia's exciting sports market. Students benefit tremendously from both the networking opportunities and the insider knowledge that comes from these connections."

Your Inside Track to Success

Your Inside Track to Success

Students like you have graduated from our School of Business Administration and accepted positions with top employers. By making connections and gaining real-world experience, you’ll put yourself in a position to join them.

Outlook & Outcomes

Potential Careers

  • Account Executive
  • Events Director
  • Sales Director
  • Sports Marketing and Promotion

Industry Growth for Event Management

Employment of event planners is projected to grow 18 percent from 2020 to 2030, much faster than the average for all occupations.

Source: Bureau of Labor Statistics

Industry Growth for Sport Management

Job growth in sport management is expected to grow through 2030 due to multibillion dollar profits from the sports industry. 

Source: Bureau of Labor Statistics

Recent Employers

  • Philadelphia Sports Teams
  • Comcast Spectacor
  • Pocono Raceway
  • Wells Fargo Center
  • Lincoln Financial Field

Pride Perspectives

Hear from our students about their experience in the Sports Management program.

Donya Moore stands in front of a Hershey Park sign with her hands in the air

I knew that coming to Widener would mean opportunities to meet speakers working in the industry. And, I know that when the time comes, I will be able to turn to them to help find a job.

Donya Moore

Donya's Story

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