Take the inside track to a fast-paced career in a rapidly-growing field. As you explore the intersection of business, sport, and event management, you'll gain real-world experience and build a network of industry insiders.
Hands-on training, connections with industry experts, classes taught by powerhouse professors—with a degree in sport and event management, you'll gain the experience you need to enter a highly-competitive and ever-evolving industry.
You'll start by choosing one of two tracks: sport management or event management. In both tracks, you'll learn from professors who have shaped the field through their teaching, leadership, and research. These professors will connect you with directors of event venues, executives of professionals sports teams, and other industry experts. Your connections will help you land multiple internships, whether you want to go behind the scenes with major Philadelphia sports teams or plan high-profile events in distinguished venues. When you graduate, you'll be a pro—ready to take your organization to the next level.
Prepare for a career in the management of professional sports, intercollegiate sports, interscholastic sports, health/sports facilities, and community recreation, as well as in marketing of sports and entertainment-related products and programs. You'll gain real-world experience through two distinct internships. You'll graduate ready for a leadership role in the thriving sport and event industry.
Prepare for a career in the events industry from promoting and selling products to designing and executing memorable event experiences at a wide range of venues all over the world. You'll gain real-world experience through two distinct internships. You'll graduate ready for a leadership role in the thriving events industry.
Prepare for rapid career growth by completing two degrees in five years. When you graduate, you’ll receive a bachelor’s degree in sport and event management and a master’s degree in one of several graduate programs in the School of Business Administration.
In addition to being offered as a major, students interested in sport and event management can also pursue a minor. A minor in sport and event management exposes students to the vast sport and event industry, from management positions in sport organizations or in traditional firms working with sport institutions, health/sports facilities, and community recreation to the marketing of sports and entertainment-related products and programs, sport services and the promotion, selling, designing, and execution of events all over the world.
Through an experience-rich education from a top business school, you'll prepare for a powerful first job, career, and future.
Real-World Experience in Your Backyard
Plant yourself in a region known for championship-contending sports teams and world-renowned events. You'll study 12 miles from the South Philadelphia Sports Complex, home to the Phillies, Flyers, and Eagles, and three miles from the Philadelphia Union's stadium. Throughout the Philadelphia area, you'll uncover internationally acclaimed historical sites and event venues. You can use your industry connections to intern with these organizations—experience that will distinguish your resume and help launch your career.
Here, there are countless ways to get involved. Our students participate in a wide range of activities: you'll find them working game operations for area teams, leading industry-specific community service projects, and planning on- and off-campus events. As a sport and event management major, you'll carry on their commitment to building relationships and serving the greater Widener community.
"The focus of the sport and event management program is to provide a personalized education to our students through the integration of field experiences, career and professional development, and experiential learning. We use the classroom as a place to create tangible experiences that students can use as they move into leadership roles in the industry."
"I love connecting Widener students with the many strong leaders in Philadelphia's exciting sports market. Students benefit tremendously from both the networking opportunities and the insider knowledge that comes from these connections."
The Widener University School of Business Administration launches a new major in sport and event management to give students the opportunity to work one-on-one with industry leaders from major Philadelphia sports teams and event venues.
Set yourself apart academically by participating in the School of Business Administration honors program.
Business Living Learning Community (LLC)
Participating in the Business LLC gives you the opportunity to live with like-minded business students and build strong relationships—both professional and personal—that will last a lifetime.
Your Inside Track to Success
Your Inside Track to Success
Students like you have graduated from our School of Business Administration and accepted positions with top employers. By making connections and gaining real-world experience, you’ll put yourself in a position to join them.
Recent Employers & Industry Connections
Philadelphia Eagles, Flyers, Phillies, and Union
Wells Fargo Center
Lincoln Financial Field
Citizens Bank Park
Chase Center on the Riverfront
Wilmington Blue Rocks
Outlook & Outcomes
Sports Marketing and Promotion
Industry Growth for Event Management
Employment of event planners is projected to grow 18 percent from 2020 to 2030, much faster than the average for all occupations.
When comparing costs, we encourage you to look beyond sticker price. Because Widener is a private institution, we’re able to offer financial assistance that brings our exceptional education within reach.
Our financial aid team takes the guessing game out of applying for financial aid. To determine your financial aid package, including scholarships and grants, apply and complete the financial aid process. You might be surprised at how much we can offer in assistance.
Next steps to apply
Applying online has never been easier—and it’s free! We also accept the Common Application. Take the next step toward joining the Widener Pride.