Undergraduate Major

Sport & Event Management

Take the inside track to a fast-paced career in a rapidly-growing field. As you explore the intersection of business, sport, and event management, you'll gain real-world experience and build a network of industry insiders.

Business Union Stadium

Program Overview

Hands-on training, connections with industry experts, classes taught by powerhouse professors—with a degree in sport and event management, you'll gain the experience you need to enter a highly-competitive and ever-evolving industry.

You'll start by choosing one of two tracks: sport management or event management. In both tracks, you'll learn from professors who have shaped the field through their teaching, leadership, and research. These professors will connect you with directors of event venues, executives of professionals sports teams, and other industry experts. Your connections will help you land multiple internships, whether you want to go behind the scenes with major Philadelphia sports teams or plan high-profile events in distinguished venues. When you graduate, you'll be a pro—ready to take your organization to the next level.

The School of Business Administration is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This professional accreditation places Widener among the top one-third of college business schools in the U.S. and Europe.

Program Options

Sport Management

Declare a sport management track and prepare for a career in sales, public relations, college athletics, or countless other professions. Thanks to a flexible curriculum—including space for multiple internships—you can tailor your degree to your professional goals. You'll graduate ready to work in the fast-moving sports industry.

Event Management

Pursue an event management track and prepare to promote, sell, design, and execute events. You'll acquire the skills and knowledge you need to lead memorable experiences in a wide range of venues. As part of our flexible curriculum, you'll find the space to gain real-world experience through two distinct internships. You'll graduate ready for a leadership role in the thriving events industry.

 

Interested in learning specialized skills related to sport or event management but pursuing a separate major? You can combine another major with a minor in sport management or event management to bring additional value to your future employer.

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Prepare for rapid career growth by completing two degrees in five years. When you graduate, you’ll receive a bachelor’s degree in sport and event management and a master’s degree in one of several graduate programs in the School of Business Administration.

Explore graduate business degrees.

Mission of the School of Business Administration

We prepare students for successful careers and leadership positions in business. We provide a challenging educational environment that promotes lifelong professional and personal growth through service and experiential learning. Our commitment to diversity and ethics inspires our students, faculty, and staff to become proactive and socially responsible citizens. We value scholarship and generate knowledge that is valuable to our professional and business community. We embrace the interests of our stakeholders and engage them in our programs and activities.

Learning Goals & Objectives

Knowledge

SBA students will demonstrate the knowledge that is appropriate to the business discipline.

a) Core business disciplines – Students will demonstrate proficiency in accounting, business law, economics, finance, information systems, international business, management, marketing, operations, and quantitative analysis.

Leadership

SBA students will apply leadership skills in the development of business decisions.

a) Collaboration – Through teamwork, students will demonstrate the ability to collaborate with others to accomplish tasks that lead to decisions.

b) Communication of ideas – Students will demonstrate the ability to prepare and deliver business information with regard to audience and setting.

Application of Concepts and Technologies

SBA students will be competent in the application of core business concepts and technologies.

a) Critical thinking – Through course assignments, students will demonstrate the ability to effectively incorporate both qualitative and quantitative methods in the development of business solutions.

b) Technology – Students will use the appropriate technology in the analysis and development of business solutions.

Social Responsibility

SBA students will utilize social responsibility principles in decision making.

a) Diversity and Multicultural Issues - Students recognize the complexity and interconnectedness of diverse or international groups of businesses, people, and societies through participation in exercises designed to showcase these issues.

b) Ethics and Social Awareness Issues - Students will recognize the ethical, social, and environmental impact of business decisions through participation in exercises designed to showcase these issues.

Program Highlights

Through an experience-rich education from a top business school, you'll prepare for a powerful first job, career, and future.

92%

of business undergraduates surveyed after graduation are employed or pursuing a graduate degree

100%

of undergraduate students who participate in a co-op receive job offers

Sports Internship

Real-World Experience in Your Backyard

Plant yourself in a region known for championship-contending sports teams and world-renowned events. You'll study 12 miles from the South Philadelphia Sports Complex, home to the Phillies, Flyers, and Eagles, and three miles from the Philadelphia Union's stadium. Throughout the Philadelphia area, you'll uncover internationally acclaimed historical sites and event venues. You can use your industry connections to intern with these organizations—experience that will distinguish your resume and help launch your career.

 

Business Conference

Industry Connections

From freshman year forward, you'll keep company with industry experts:

  • Network with members of our Sport Management Advisory Board—an impressive array of leaders from Dick's Sporting Goods, Comcast Spectacor, and several professional sports teams.
  • Rub shoulders with directors of the area's leading event venues and tourist attractions.
  • Engage in mentorship opportunities and networking events through our Executives in Residence Program. You'll build relationships with industry leaders like Bob Schwartz, Vice President of Marketing for Spectra by Comcast Spectacor.
Students cheering at football game

Involvement Outside the Classroom

Here, there are countless ways to get involved. Our students participate in a wide range of activities: you'll find them working game operations for area teams, leading industry-specific community service projects, and planning on- and off-campus events. As a sport and event management major, you'll carry on their commitment to building relationships and serving the greater Widener community.

Faculty

Our professors will prioritize your success. As you connect to professional pipelines and build a network of industry insiders, you'll feel the value of their never-ending support.

Brian V. Larson
Professor

"I love connecting Widener students with the many strong leaders in Philadelphia's exciting sports market. Students benefit tremendously from both the networking opportunities and the insider knowledge that comes from these connections."

Lisa M. Reed-Logue
Assistant Professor of the Practice

"The focus of the sport and event management program is to provide a personalized education to our students through the integration of field experiences, career and professional development, and experiential learning. We use the classroom as a place to create tangible experiences that students can use as they move into leadership roles in the industry."

Your Inside Track to Success

Your Inside Track to Success

Students like you have graduated from our School of Business Administration and accepted positions with top employers. By making connections and gaining real-world experience, you’ll put yourself in a position to join them.

Recent Employers & Industry Connections

  • Philadelphia Eagles, Flyers, Phillies, and Union
  • Comcast Spectacor
  • Pocono Raceway
  • Wells Fargo Center
  • Lincoln Financial Field
  • Citizens Bank Park
  • Chase Center on the Riverfront
  • Wilmington Blue Rocks

Outlook & Outcomes

Potential Careers

  • Account Executive
  • Events Director
  • Sales Director
  • Sports Marketing and Promotion

Take the Next Steps

Join a leading university dedicated to your success.

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View Tuition and Fees

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Financial Aid

Our financial aid team takes the guessing game out of applying for financial aid. To determine your financial aid package, including scholarships and grants, apply and complete the financial aid process. You might be surprised at how much we can offer in assistance.

Next steps to apply

Applying online has never been easier—and it’s free! We also accept the Common Application. Take the next step toward joining the Widener Pride.

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