Undergraduate Major

Sport & Event Management

Take the inside track to a fast-paced career in a rapidly-growing field. As you explore the intersection of business, sport, and event management, you'll gain real-world experience and build a network of industry insiders.

Business Union Stadium

Program Overview

Hands-on training, connections with industry experts, classes taught by powerhouse professors—with a degree in sport and event management, you'll gain the experience you need to enter a highly-competitive and ever-evolving industry.

You'll start by choosing one of two tracks: sport management or event management. In both tracks, you'll learn from professors who have shaped the field through their teaching, leadership, and research. These professors will connect you with directors of event venues, executives of professionals sports teams, and other industry experts. Your connections will help you land multiple internships, whether you want to go behind the scenes with major Philadelphia sports teams or plan high-profile events in distinguished venues. When you graduate, you'll be a pro—ready to take your organization to the next level.

The School of Business Administration is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This professional accreditation places Widener among the top one-third of college business schools in the U.S. and Europe.

Program Options

Sport Management

Prepare for a career in the management of professional sports, intercollegiate sports, interscholastic sports, health/sports facilities, and community recreation, as well as in marketing of sports and entertainment-related products and programs. You'll gain real-world experience through two distinct internships. You'll graduate ready for a leadership role in the thriving sport and event industry.

Event Management

Prepare for a career in the events industry from promoting and selling products to designing and executing memorable event experiences at a wide range of venues all over the world. You'll gain real-world experience through two distinct internships. You'll graduate ready for a leadership role in the thriving events industry.

Interested in learning specialized skills related to sport and event management but pursuing a separate major? You can combine another major with a minor in sport and event management to bring additional value to your future employer.

Prepare for rapid career growth by completing two degrees in five years. When you graduate, you’ll receive a bachelor’s degree in sport and event management and a master’s degree in one of several graduate programs in the School of Business Administration.

Explore graduate business degrees.

Mission of the School of Business Administration

We take your success personally.

Learning Goals & Objectives


SBA students will demonstrate the knowledge that is appropriate to the business discipline.

a) Core business disciplines – Students will demonstrate proficiency in accounting, business law, economics, finance, information systems, international business, management, marketing, operations, and quantitative analysis.


SBA students will apply leadership skills in the development of business decisions.

a) Collaboration – Through teamwork, students will demonstrate the ability to collaborate with others to accomplish tasks that lead to decisions.

b) Communication of ideas – Students will demonstrate the ability to prepare and deliver business information with regard to audience and setting.

Application of Concepts and Technologies

SBA students will be competent in the application of core business concepts and technologies.

a) Critical thinking – Through course assignments, students will demonstrate the ability to effectively incorporate both qualitative and quantitative methods in the development of business solutions.

b) Technology – Students will use the appropriate technology in the analysis and development of business solutions.

Social Responsibility

SBA students will utilize social responsibility principles in decision making.

a) Diversity and Multicultural Issues - Students recognize the complexity and interconnectedness of diverse or international groups of businesses, people, and societies through participation in exercises designed to showcase these issues.

b) Ethics and Social Awareness Issues - Students will recognize the ethical, social, and environmental impact of business decisions through participation in exercises designed to showcase these issues.

Program Highlights

Through an experience-rich education from a top business school, you'll prepare for a powerful first job, career, and future.

Sports Internship

Real-World Experience in Your Backyard

Plant yourself in a region known for championship-contending sports teams and world-renowned events. You'll study 12 miles from the South Philadelphia Sports Complex, home to the Phillies, Flyers, and Eagles, and three miles from the Philadelphia Union's stadium. Throughout the Philadelphia area, you'll uncover internationally acclaimed historical sites and event venues. You can use your industry connections to intern with these organizations—experience that will distinguish your resume and help launch your career.

Business Conference

Industry Connections

From freshman year forward, you'll keep company with industry experts:

  • Network with members of our Sport Management Advisory Board—an impressive array of leaders from Dick's Sporting Goods, Comcast Spectacor, and several professional sports teams.
  • Rub shoulders with directors of the area's leading event venues and tourist attractions.
  • Engage in mentorship opportunities and networking events through our Executives in Residence Program. 
Students cheering at football game

Involvement Outside the Classroom

Here, there are countless ways to get involved. Our students participate in a wide range of activities: you'll find them working game operations for area teams, leading industry-specific community service projects, and planning on- and off-campus events. As a sport and event management major, you'll carry on their commitment to building relationships and serving the greater Widener community.


Our professors will prioritize your success. As you connect to professional pipelines and build a network of industry insiders, you'll feel the value of their never-ending support.

Lisa M. Reed-Logue
Assistant Professor

"The focus of the sport and event management program is to provide a personalized education to our students through the integration of field experiences, career and professional development, and experiential learning. We use the classroom as a place to create tangible experiences that students can use as they move into leadership roles in the industry."

Brian V. Larson
Department Head of Management

"I love connecting Widener students with the many strong leaders in Philadelphia's exciting sports market. Students benefit tremendously from both the networking opportunities and the insider knowledge that comes from these connections."

Your Inside Track to Success

Your Inside Track to Success

Students like you have graduated from our School of Business Administration and accepted positions with top employers. By making connections and gaining real-world experience, you’ll put yourself in a position to join them.

Recent Employers & Industry Connections

  • Philadelphia Eagles, Flyers, Phillies, and Union
  • Comcast Spectacor
  • Pocono Raceway
  • Wells Fargo Center
  • Lincoln Financial Field
  • Citizens Bank Park
  • Chase Center on the Riverfront
  • Wilmington Blue Rocks

Outlook & Outcomes

Potential Careers

  • Account Executive
  • Events Director
  • Sales Director
  • Sports Marketing and Promotion

Industry Growth for Event Management

Employment of event planners is projected to grow 8 percent from 2019 to 2029, much faster than the average for all occupations.

Source: Bureau of Labor Statistics

Industry Growth for Sport Management

Job growth in sport management is expected to grow through 2029 due to multibillion dollar profits from the sports industry. 

Source: Bureau of Labor Statistics

Pride Perspectives

Hear from our students about their experience in the Sports Management program.

Donya Moore stands in front of a Hershey Park sign with her hands in the air

I knew that coming to Widener would mean opportunities to meet speakers working in the industry. And, I know that when the time comes, I will be able to turn to them to help find a job.

Donya Moore

Donya's Story

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