Undergraduate Major

Marketing

In our marketing program, you'll learn the skills to help companies stand out from the competition.

Business Comcast

Program Overview

Take the inside track to a career in a variety of marketing fields – from sales and promotions to marketing analytics, public relations, and advertising.

All organizations need strong marketers who know how to satisfy customers and stand out in competitive markets. Our professors will teach you to analyze customer trends, perform market research, build a brand on social media, and more. Then, they'll connect you with our network of successful alumni and help you jump into co-ops or internships with one of our many industry partners. By the time you graduate, you’ll be a solutions-oriented business professional – ready to help any organization reach its goals.

The School of Business Administration is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This professional accreditation places Widener among the top one-third of college business schools in the U.S. and Europe.

Program Options

The marketing program ensures that all graduates are well prepared for successful careers in sales, promotions, public relations, advertising, marketing analytics and marketing communications upon graduation. When you graduate, you won't just start your career—you'll continue the work you've been doing all along.

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Mission of the School of Business Administration

We prepare students for successful careers and leadership positions in business. We provide a challenging educational environment that promotes lifelong professional and personal growth through service and experiential learning. Our commitment to diversity and ethics inspires our students, faculty, and staff to become proactive and socially responsible citizens. We value scholarship and generate knowledge that is valuable to our professional and business community. We embrace the interests of our stakeholders and engage them in our programs and activities.

Learning Goals & Objectives

Knowledge

SBA students will demonstrate the knowledge that is appropriate to the business discipline.

a) Core business disciplines – Students will demonstrate proficiency in accounting, business law, economics, finance, information systems, international business, management, marketing, operations, and quantitative analysis.

Leadership

SBA students will apply leadership skills in the development of business decisions.

a) Collaboration – Through teamwork, students will demonstrate the ability to collaborate with others to accomplish tasks that lead to decisions.

b) Communication of ideas – Students will demonstrate the ability to prepare and deliver business information with regard to audience and setting.

Application of Concepts and Technologies

SBA students will be competent in the application of core business concepts and technologies.

a) Critical thinking – Through course assignments, students will demonstrate the ability to effectively incorporate both qualitative and quantitative methods in the development of business solutions.

b) Technology – Students will use the appropriate technology in the analysis and development of business solutions.

Social Responsibility

SBA students will utilize social responsibility principles in decision making.

a) Diversity and Multicultural Issues - Students recognize the complexity and interconnectedness of diverse or international groups of businesses, people, and societies through participation in exercises designed to showcase these issues.

b) Ethics and Social Awareness Issues - Students will recognize the ethical, social, and environmental impact of business decisions through participation in exercises designed to showcase these issues.

Our marketing program provides you with grounding in business. So, in addition to marketing, you'll learn about accounting, finance, management, and all other aspects of business.

But, as a marketing major, you'll also be encouraged to take communication studies courses because writing and presenting are a foundation to any marketing degree. This will open your career options and ensure you're a well-rounded professional. 

Prepare for rapid career growth by completing two degrees in five years. When you graduate, you’ll receive a bachelor’s degree in marketing and a master’s degree in one of several graduate programs in the School of Business Administration.

Explore graduate business degrees.

Program Highlights

Marketing is dynamic, fun, and exciting. It connects customers to the best products and challenges brands to innovate and deeply relate with their markets.

92%

of undergraduates surveyed after graduation are employed or pursuing a graduate degree

100%

of undergraduate students who participate in a co-op receive job offers

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Real-World Experience

Take advantage of internships or co-ops in marketing. You'll apply what you've learned in class to solve real business problems and get your foot in the door for future job opportunities.

In partnership with the Office of Career Design and Development, explore the opportunity to complete 12 months of full-time, paid co-op work and still complete your degree in four years.

Or, you can go for an internship at a company that suits your interests. In these positions, you will develop your business and technology skills, while also learning firsthand what marketing and all of its various facets involves in practice.

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A Professional Network

Join the Zeta Eta chapter of Pi Sigma Epsilon, the national and professional student organization for sales, marketing, and management.

You'll connect with industry insiders at networking events on and off campus and participate in national competitions. You'll master the art of networking and public speaking at national conventions, career fairs, social events, and awards programs.

As part of the group, students recently traveled to Atlanta and San Diego for national events and some received as many as three job offers from just one trip.

Business Students in Philadelphia

Faculty Connections and Mentorship

Our professors connect you with professional insights and pipelines to success. Marketing is ever-evolving and our faculty have their fingers on the pulse of best practices and emerging trends to help you succeed. They'll challenge you in sales role playing scenarios, lead you in research, and help you launch social media campaigns.

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Launch Your Career

From day one, we'll prepare you for a fast start and long-term career success. Career development is woven through our marketing curriculum in a variety of activities, including networking, team building, and sales role playing.

These experiences will guide you as you create a detailed career plan, build a robust portfolio, and execute a job search strategy.

Faculty

Our faculty are committed to the professional and personal success of every student, offering consistent mentorship, feedback, and support.

Dan (Kitty) Li Profile Image
Assistant Professor

"I am always looking for ways to engage and empower students through my teaching. I want them to be prepared to compete in the fast-paced, exciting world of digital marketing, social media, and marketing analytics."

Mary E. Shoemaker
Associate Professor

"I love taking students to national sales and marketing competitions where they learn to network and truly sell themselves to potential employers. These experiences are the foundation of not only a Widener degree but a successful career in any profession."

Brian V. Larson
Professor

"I love connecting Widener students with the many strong leaders in Philadelphia's exciting sports market. Students benefit tremendously from both the networking opportunities and the insider knowledge that comes from these connections."

Your Inside Track to Success

Your Inside Track to Success

Students like you have graduated from our business school and accepted positions with top companies. By making connections and gaining real-world experience, you’ll put yourself in a position to join them.

Recent Employers & Industry Connections

  • Amazon
  • Boeing
  • Philadelphia Phillies
  • UPS
  • Wawa
  • Mutual of Omaha
  • Blue Cross Blue Shield
  • Hilti
  • Aramark

Outlook & Outcomes

Potential Careers

  • Marketing research analyst
  • Communications/public relations director
  • Social media manager

More Careers

  • Advertising or promotions associate
  • Sales executive
  • Search engine optimization specialist

Take the Next Steps

Join a leading university dedicated to your success.

Visit Us

To visit Widener is, more often than not, to fall in love with the place. To fit your timeline and schedule, we offer a variety of ways to get to know us.

View Tuition and Fees

When comparing costs, we encourage you to look beyond sticker price. Because Widener is a private institution, we’re able to offer financial assistance that brings our exceptional education within reach.

Financial Aid

Our financial aid team takes the guessing game out of applying for financial aid. To determine your financial aid package, including scholarships and grants, apply and complete the financial aid process. You might be surprised at how much we can offer in assistance.

Next steps to apply

Applying online has never been easier—and it’s free! We also accept the Common Application. Take the next step toward joining the Widener Pride.

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