Undergraduate Major

Digital Media Informatics Major (BA)

Whether you want to design games and mobile apps, build websites, design software that is capable of intelligent behavior, edit movies, or create social media content, digital media informatics is the major for you. 

Program Overview

Prepare for a career in a vibrant digital world when you major in digital media informatics. This innovative field focuses on how media consumers, the media industry, and computer systems create and shape the content we consume every day. You'll gain creative knowledge in communications, computer science, and information systems in one flexible program.

Beginning with a core curriculum including Introduction to Informatics, Media and Society, Data Mining, and Introduction to Programming, you'll then choose one of four specializations to pursue:

  • Audio-Visual
  • Graphics, Mobile, and Web Development
  • Gaming and Artificial Intelligence
  • Digital Writing

With new courses added as innovations develop in the field, you'll constantly be on the cutting-edge of today's ever-evolving media environment. Whether you want to focus on building websites, digital storytelling, game design, mobile app development, or beyond, you'll find your home in the digital media informatics program.

Program Options

This concentration focuses on broadcast media. Students gain skills in television, radio and film production, including visual effects and digital editing. View Loading...  requirements for the audio-visual concentration.

This concentration focuses on graphics and Web design and mobile app development. Students become proficient in critical aspects of interactive multimedia design and production. View Loading...  requirements for the graphics, mobile, & web development concentration.

This concentration focuses on various aspects of game and computer graphic design. Students gain skills in designing software that is capable of intelligent behavior. View Loading... requirements for the gaming & artificial intelligence concentration.

This concentration focuses on integrative studies of creative writing and information technology. Students gain skills in multimedia, technical, and broadcast news writing, which open up career opportunities in the digital content writing field. View Loading... requirements for the digital writing concentration.

Widener's pre-professional pathways give you the flexibility to follow your interests while preparing for a professional career.

Digital media informatics majors can participate in the following pathways:

Admissions Information

Applying to Widener is easy—and free! Simply complete our Widener Application or the Common Application. You'll also need your official high school transcript and either an admissions essay or your SAT/ACT scores. We're a test-optional school, so there's no need to submit both.

Know you're interested in applying to Widener but unsure if you're ready to zero-in on a major? You can apply as an Exploratory Studies student with an undecided major. This program will help you start your college journey on the right foot while you explore which undergraduate program is the right fit for you.

When to Apply​

We accept applications on a rolling basis—there are no hard deadlines. Apply when you're ready and we'll take a look as soon as we receive your app. 

Key dates to keep in mind:​

  • October 1: FAFSA opens for the next academic year (Widener's school code is 003313)​
  • November 1: Early Action deadline and decision notifications begin​

What to Expect After Applying​

Once we receive your application and all materials, you can expect to hear back from us quickly. Along with your application decision, you'll also find out about any merit-based scholarship awards. You're automatically considered for merit scholarships as soon as you apply—you don't need to apply separately.

Learn more about the application process

If you apply before November 1, you are considered an Early Action applicant which comes with benefits like:

  • Receiving your admissions decision by Thanksgiving
  • Early consideration for merit-based scholarships
  • Early notification of financial aid offers, including need-based awards
  • Priority enrollment for summer registration—where you sign up for classes!

All applications are non-binding, so why wait? Apply today!

Our admissions team will help you make the most of college-level credits earned after high school. We maintain strong partnerships and articulation agreements with numerous local community colleges and also accept a wide range of course credits earned at accredited colleges and universities.

Curious about how many credits may transfer? Email your transcripts to transfer@widener.edu and our transfer coordinator will personally review your coursework as an unofficial credit evaluation. Applicants are given priority during busy seasons, but you don't have to apply to work with our transfer coordinator. 

Transferring doesn't have to be a guessing game—share your stats and we'll take it from there! 

Learn more about applying as a transfer student

Widener University serves as a "second home" for students from around the world. We are located just outside of Philadelphia and close to New York City and Washington, D.C.—offering many unique professional and personal opportunities to explore.

Want to know what it's like to be an international student on campus or need assistance navigating English proficiency requirements? We're here to help, and our international admissions director will support you through the application process. 

This support doesn't end with admissions—our International Student Support team will serve as a valuable resource throughout your Widener journey—meeting Visa/immigration requirements, getting acclimated to campus, and much more.

Learn more about applying as an international student

Program Highlights

Engaged Learning Opportunities

You'll constantly apply what you learn in the classroom to real-life projects. Get involved in research designing computing curriculum for high school STEM camps, attend a professional conference, or present at a poster session. You'll also be able to engage in summer research after your freshman year, helping you snag a paid internship down the road.

Digital Media Informations Facilities

State-of-the-Art Facilities

Freedom Hall, which marked its opening in 2013, houses communication studies, computer science, and digital media informatics. You'll have access to an expansive digital television studio, three editing suites, top-of-the-line video and audio equipment, computer labs equipped with Linux and Windows, a state-of-the-art computer forensics laboratory, and a cluster computer with over 1000 processing cores. 

A Second Family

The interdisciplinary nature of the program means you'll meet professors with a diverse range of knowledge and research interests. In small classes, you'll find mentors in faculty who want to help you achieve your personal and professional goals. You'll also be advised by the program chair throughout your academic experience.

Clubs & Organizations

Digital Media Informatics majors have the opportunity to join various clubs and organizations across and outside of campus to expand their network, including the Computer Science Club, Public Relations Student Society of America, and many more.


Our professors invest in your success through close mentoring and continual feedback. Get to know our digital media informatics faculty.

Your Inside Track to Success

Your Inside Track to Success

You'll be in high demand with a degree in digital media informatics. With an interdisciplinary education plus a specialized concentration of study, you'll be in a unique position enhance the digital media presence of any industry you choose.

Outlook & Outcomes

Recent Employers

  • Longwood Gardens
  • Philadelphia Flyers
  • Philadelphia 76ers

Industry Growth

Web Developers and Digital Design jobs are expected to grow by 23% by 2030 according to the Bureau of Labor Statistics

Take the Next Steps


Applying online has never been easier—and it’s free! We also accept the Common Application. Take the next step toward joining the Widener Pride.

Get in Touch